The Latin American digital gamers’ change in behavior fueled by economic improvement, increased smartphone penetration, and improved mobile network connectivity is steadily increasing the demand for digital games across the region. This is making Latin America the fastest growing digital gaming industry in the world.

Segmentation based on platforms:
The gaming market comprises PC games, mobile games, and console games.

Segmentation based on revenue models:
The Latin America digital gaming market is largely dominated by the freemium or free-to-play model, which accounts for 39% of the total gaming market in the region.

Segmentation based on genre:
Fighting games are the most popular gaming genre across PC and mobile platforms. The domestic companies are increasingly deploying fast-paced stealth fighting games, and these games are further increasing the popularity of this genre.

Segmentation based on country:
The Mexico digital gaming market is expected to expand at a CAGR of 15.69% during the forecast period (2018-2023), leading to a global revenue of USD 3.15 Bn by 2023. Consoles are a major part of the Mexico digital gaming market. Nonetheless, mobile gaming has taken over console gaming, and is expected to reach USD 1.91 Bn by 2023.

Companies covered:
Activision Blizzard
Nintendo
Sony Interactive Entertainment
Microsoft

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