AHOY! (Mitras Group) has been serving the bicycle industry for over 30 years, manufacturing components for and supplying to almost all the major OEM’s in the Industry. In the year 2018, the company decided to diversify and set up a state-of-the-art bicycle manufacturing facility in Delhi NCR and the brand AHOY! was launched.

Staying true to the meaning of AHOY! (meaning : call sign to attract attention), the company aims to provide attractive and innovative bicycles to the Indian consumers and sticks to the company’s core value of “Refuse to be Ordinary!”

Within this vision, the company is continuously launching attractive, innovative and never before seen bicycles for the Indian consumers; bicycles which they can proudly own and flaunt.