Dublin, Ireland [22nd November, 2025]:- Alora Advisory today announced the release of its latest industry study, “European Car Rental Market: Insights, Trends & Forecast 2025–2030,” revealing strong growth momentum as Europe accelerates toward electric and digital mobility.

According to the report, the European Car Rental Market reached USD 24.8 billion in 2024 and is expected to grow at a CAGR of 6.4%, hitting USD 36.2 billion by 2030. Over 42% of rental fleets in Western Europe are projected to be electric or hybrid by 2028, supported by tightening EU emission rules and expanding low-emission zones (LEZs) across major cities.

Tourism recovery, rising corporate mobility needs, and the shift from ownership to flexible rentals continue to fuel demand. The study highlights that app-based bookings now account for 63% of all rentals, reflecting Europe’s rapid digital adoption. Long-term rentals and subscription models are also expanding at 11–13% annually, driven by young professionals and urban commuters.

The competitive landscape is evolving as Europcar, Sixt, Hertz, Enterprise, and Avis expand EV partnerships and introduce connected, keyless fleets. Meanwhile, mobility start-ups are capturing market share through asset-light electric fleets and AI-driven fleet optimization tools.

The full 200+ page report provides forecasts, segment-wise analysis, company profiles, regulatory insights, and strategic recommendations for stakeholders across the mobility ecosystem.

The report is now available at www.aloraadvisory.com

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