London, UK — [13th Nov, 2025] — The launch of Altius8 marks a new era for the global sports industry. Positioned as a defining force in sports advisory, Altius8 aims to reshape how the business of sport is understood, managed, and monetised in today’s fast-evolving ecosystem.
Backed by strategic investment from Teneo, the global CEO advisory firm, Altius8 unites deep commercial expertise with Teneo’s global platform to help rights holders, investors, and corporations achieve sustainable, long-term growth.
Founded by Victoria Timpson, Ali Edge, Tom Liston-Jones, and Florence Lafaye, and joined by Jon Naspe as Chief Commercial Officer, the leadership team brings decades of combined experience in rights-holder strategy, global partnerships, and brand innovation. Collectively, they’ve delivered major collaborations across football, Formula 1, cricket, tennis, and the NFL, driving record commercial results and shaping new business models across the sports landscape.
“At Altius8, we believe competitive advantage comes from foresight, agility, and the ability to adapt to a new commercial reality,” said Victoria Timpson, CEO of Altius8 (https://altius8.com). “Our goal is to help organisations build sustainable, future-ready revenue streams and unlock the confidence needed for long-term strategic investment.”
The firm’s approach combines AI-driven insights and data-led valuation to deliver meaningful, measurable partnerships. By integrating emerging technologies with commercial strategy, Altius8 is set to redefine how sport is monetised and experienced on a global scale.
Paul Keary, CEO of Teneo, added: “Sport, media, and entertainment are critical to how leaders build relevance and growth. Our partnership with Altius8 brings together powerful expertise and a shared vision to help organisations navigate complexity and maximise returns.”
With a bold vision, an expert leadership team, and a unique blend of commercial strategy and technology innovation, Altius8 is positioned to become a transformative force in global sport, empowering rights holders, investors, and brands to create long-term value in an ever-evolving industry.