~Over 400 students presented their work at Rajasthan's largest creative fest, highlighting the city's growing role in India's media, entertainment, and AVGC-XR ecosystem~

Jaipur, August 22, 2025:, Arena Animation, a leader in animation, gaming, digital content creation, multimedia and VFX training over the last 3 decades, in collaboration with Amaze Ad Fest Jaipur 2025, celebrated Rajasthan's creative spirit under the central theme 'The Evolution of Advertising: Past, Present and Future'. The three-day festival of creativity, was held from August 22 to 24, 2025 at the Rajasthan International Centre and Birla Auditorium. The fest brought renowned stalwarts of the ad industry—agencies, brands, creators, and media professionals—alongside over 400 Arena Animation students from Jaipur and adjoining regions to showcase their original work, recent trends, and future career paths reflecting the dynamic world of advertising.

A major highlight of the Amaze Ad Fest was the Ad Museum, which took visitors on an immersive journey of advertising through the decades. Vintage print campaigns, iconic television commercials, and landmark digital ads were presented alongside bold, tech-driven concepts that offered a glimpse into the industry's future. Interactive installations and technology-enabled displays brought each era to life, creating a powerful visual narrative of the transformation of creativity over the years.

The event also featured a vibrant exhibition - by Arena Animation students - of short films, ad campaigns, and different forms of digital content, capturing the transformational journey of advertisements through time, while giving a glimpse of what to expect in the future. Students had the opportunity to present their work to industry leaders and receive valuable feedback. They also attended masterclasses that explored brand storytelling, character development, and emerging platforms.

Beyond exhibitions and sessions, Amaze served as a dynamic networking platform where students connected with industry veterans and explored emerging trends in animation, visual effects, gaming, and extended reality (AVGC-XR). Mr. Hirol Gandhi, President and Head of Office, Mumbai & Kolkata, Ogilvy India presented a session on "How Artificial Intelligence is impacting the world of creativity and advertising". Other notable speakers and guests included Mr. B. N. Vichar, Art Director, Technicolor Games, Mr. Easo Thampy Mathew, Executive Vice President (Business Enablement), Aptech Limited, and Mr. Shajan Samuel, Senior Vice President, Aptech Limited and National Sales Head, Arena Animation.

Speaking about the collaboration Ms. Rolika Singh, Director, Arena Animation Jaipur, added, "This edition of Amaze Ad Fest was a proud moment for us. Our students' projects, from retro-inspired campaigns to cutting-edge digital concepts, beautifully captured the festival's theme. The sessions this year beautifully captured the evolution of the industry, how it has adapted to changing demands, and preparation for future possibilities. Presenting to industry leaders and peers not only showcased our students' creativity but also deepened their understanding of how advertising has evolved and where it is headed."

Mr. Sandip Weling, Chief Business Officer, Global Retail, Aptech Limited and Brand Custodian, Arena Animation, added, "Platforms like Amaze Ad Fest are essential for giving young creative minds the stage and guidance they deserve. The theme of advertising's evolution perfectly aligns with our students' learning journey. Arena Animation has been committed to empowering students with industry-relevant training for 3 decades, supplying world-class talent in Media & Entertainment, and this partnership reinforces that vision." The festival concluded with a cultural evening at Birla Auditorium, celebrating Rajasthan's rich heritage and reaffirming that storytelling remains timeless even as technology evolves.

By aligning with Amaze's theme on the evolution of advertising, Arena Animation showcased its students' skills while also reinforcing its mission to prepare them for the constantly changing creative economy. The festival reaffirmed Jaipur's position as an emerging hub in India's media and entertainment landscape while serving as a platform for students to get hands-on lessons on the dynamic world of advertising.

For further information, please visit: www.arena-multimedia.com

ABOUT ARENA ANIMATION

Arena Animation is a pioneer, trendsetter, and global leader in Media & Entertainment education. Since its inception in 1996, Arena Animation has trained over 4,50,000 millions of students globally through its extensive network of centers.
Arena Animation offers industry-relevant courses in Animation, VFX, Gaming, Digital, AR/VR, and Multimedia, empowering students to build global careers in the rapidly evolving creative industries. The curriculum is supported by top-tier faculty, global partnerships, and cutting-edge learning tools.
Arena Animation's students are placed in leading studios and companies such as DNEG, Rockstar Games, Zebu Animation, Green Gold Animation, ILM, NY VFXWALA, Network 18, Digitoonz, and more across the Media & Entertainment landscape.