Mumbai, 3rd July 2025: MAAC (Maya Academy of Advanced Creativity), has unveiled a bold new brand campaign titled "MAAC Socha Hai" - a cinematic tribute to young creators ready to turn their imagination into a profession. Comprising four emotionally resonant short films, the campaign is now streaming across MAAC's official YouTube and social media channels.

Designed to connect deeply with both students and parents, "MAAC Socha Hai" positions MAAC as the natural first choice for aspirants looking to build careers in Animation, VFX, Gaming, and Digital Content Creation. Each film captures a distinct domain taught at MAAC, transforming abstract creativity into visual storytelling grounded in purpose, skill, and aspiration.

The first film focusses on VFX as a career, following a young dreamer who experiences everyday life through a lens of transformation—where ordinary becomes magical through the power of visual effects. The story celebrates the idea that VFX is not merely technical skill, but a form of expression and emotional impact.

During the internship, students are trained in salon standard operating procedures, product knowledge, and essential client services. Under the supervision of senior salon professionals, interns provide hands on assistance with various services such as threading, waxing, hair washing, blow-drying, and consultations, among others. Students get to shadow expert stylists and aestheticians while setting up workstations and practicing their skills on professionals in adherence to Lakmē's grooming policies.

The second film, Animation, brings to life the characters sketched in a student's notebook, showcasing the evolution from raw passion to refined storytelling.

The third film on captures the hustle and creativity of a college student navigating the fast-paced world of content-editing, ideating, and contemplating Digital Design & Content Creation as their pathway into a professional career.

The fourth film around Gaming spotlights a teenager whose love for gaming evolves into world-building, design, and logic—marking a shift from playing games to creating them.

In the final film, "MAAC Socha Hai" reframes academic underperformance as irrelevant when true talent lies in imagination, passion, and skill. The film weaves together all MAAC domains-Animation, VFX, Gaming, and Digital Content—showing how MAAC transforms raw talent into real careers.

"This campaign is far more than a marketing initiative—it's a powerful reflection of the ambitions and potential of India's youth," said Sandip Weling, Brand Custodian, MAAC. "MAAC Socha Hai" flips the script on self-doubt with confidence and clarity. We are weaving narratives that capture the transformation from curiosity to mastery, from wide-eyed wonder to accomplished careers. “MAAC Socha Hai” is more than a catchphrase. It's a manifesto—one that encourages students to own their choices and reimagine the future with GenAI-powered skills, real-world exposure, and hands-on digital training.

He added, "Through this campaign, we want to ignite a spark in every young creator, inspiring them to think: if it's VFX or Gaming, it has to be MAAC."

The digital films through its campaign have tapped into a culturally resonant insight: the weight of societal doubt that many face when pursuing unconventional careers. With each short, MAAC dismantles this narrative—replacing hesitation with hope, and fear with fierce, confident ambition. The campaign is more than an advertisement—it's a cultural statement. One that boldly proclaims:"Don't just dream it—create it with MAAC."

The campaign has been conceptualised by MX Advertising and production was undertaken by Adapt Studios. Shot at The North Studio, each frame has been crafted by a team of acclaimed production designers, animators, sound engineers, and editors, delivering a visual and emotional impact that reflects the ambition of MAAC students across the country.

Watch the films here:,

Film 1: https://www.youtube.com/watch?v=CojPF5lBk4Y
Film 2: https://www.youtube.com/watch?v=BvIO1-1EnTg
Film 3: https://www.youtube.com/watch?v=klsf8oyoFto
Film 4: https://www.youtube.com/watch?v=oEhgfcgVq-Y&t=2s
Film 5: https://www.youtube.com/shorts/a0_rCtfe7dc
Credits:,

Script - MX Advertising
Production House: Adapt Studios
Director: Viraj Velinker
DOP: Yohan Fernandes
Post Studio: MantraPixels | Animation: Retrogeek Creative
Sound Studio: Splice Studioz | Sound Engineer: Karanveer Dixit
Grading: Rohit Cool | Editor: Raj Rishabh
Costume Design: Kareen Parwani | Cast: @iamthesimwal, @lateshpuujari
About MAAC:

Maya Academy of Advanced Creativity (MAAC) is India's premiere training institute for high-end 3D Animation and Visual Effects. Founded in 2001, MAAC has trained over lakhs of students, worldwide. It has in total over 130 centers globally with cutting-edge infrastructure in over 65+ cities.

MAAC offers industry relevant career courses on 3D Animation, Visual Effects, Gaming, Digital Design Filmmaking, Broadcast, VR & AR. MAAC courses are thoughtfully designed to provide students thorough insights about the dynamics of the industry. It provides real-life training environment to students, backed by excellent faculty, world-class infrastructure, and the latest technical tools.

MAAC students are placed across all domains of the Media & Entertainment industry in India & overseas. With our job-ready courses, MAAC students are placed in leading production houses and studios such as MPC, Prime Focus, DNEG, Amazon, Red Chillies VFX, Accenture, DQ Entertainment, Green Gold Animation, Technicolor, NDTV, IBN7, NY VFXwaala. amongst others. For further information please visit - www.maacindia.com