New Delhi: Archies, India’s iconic gifting brand, is embracing quick-commerce platforms such as Swiggy and Blinkit to tap into the growing trend of instant gifting. With festivals fueling demand, nearly one-fifth of Archies’ revenue now comes from these channels, making impulse gifting more accessible to consumers.

While Swiggy and Blinkit provide scale and speed, Archies is simultaneously revamping its brand, introducing premium products, and strengthening its retail stores, which remain its backbone. By combining quick delivery with in-store experiences, Archies is positioning itself strongly in India’s evolving gifting market.