India, September 26, 2026 — Arivya Silver, a growing name in Indian jewellery online retail, today announced the launch of its fully hallmark-certified silver jewellery collection, aimed at giving online shoppers a verified and transparent way to buy silver jewellery in India.
The launch comes at a time when demand for silver jewellery has surged across the country, driven by rising gold prices and growing consumer preference for certified, affordable alternatives. According to recent government data, the volume of hallmarked silver jewellery pieces in India nearly doubled in the 2025-26 fiscal year, reflecting both stronger regulatory oversight and rising consumer trust in verified purity standards.
Every piece in the new Arivya Silver collection carries a six digit Hallmark Unique Identification number issued under the Bureau of Indian Standards framework, allowing customers to independently verify purity and authenticity through the official BIS CARE app before or after purchase.
"Buyers today want more than a good looking product photo,at Arivya Silver. "They want to know exactly what they are paying for, down to the purity grade and the making charges. This launch is our answer to that shift. Every silver piece we sell now comes with certification that customers can check themselves, not just take our word for."
The collection includes oxidised silver jewellery, temple inspired silver designs, minimalist everyday pieces, and gemstone set silver jewellery, catering to a wide range of occasions from daily wear to festive and wedding use. Alongside hallmark certification, Arivya Silver has also introduced a clearer return and exchange policy, along with detailed product listings that show gross weight, net silver weight, and making charges separately.
The launch also aligns with the wider hallmarking push across the industry. The Bureau of Indian Standards has continued to expand its silver Assaying and Hallmarking Centres nationwide, with industry bodies indicating that mandatory hallmarking for silver jewellery could be extended further in the coming months, following the pattern already established for gold jewellery.
Arivya Silver said the hallmark-certified silver collection is now live on its website, with plans to expand the range further before the upcoming festive and wedding season, when demand for silver jewellery traditionally peaks.
About Arivya Silver
Arivya Silver is an Indian jewellery online retailer offering certified silver jewellery designed for everyday wear, festive occasions, and gifting. The company focuses on transparent pricing, verified purity standards, and a customer first approach to online jewellery shopping.
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Arivya Silver
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Website: arivyasilver.com