Offering enthusiasts and professional detailers a broader range of fragrances and formats for the final stage of an interior detail. The collection brings together Auto Finesse’s established hanging air fresheners with its Aroma Spray range, allowing customers to choose between a continuously present cabin fragrance and a spray car air freshener that can be applied when required.
For Auto Finesse, fragrance is not a substitute for proper interior cleaning. It is the finishing stage of the process — something applied once carpets, seats, trim and other interior areas have been cleaned, and the cabin is ready for the final touches.

More Choice for Different Drivers and Details
Every enthusiast approaches a detail differently, and fragrance is no exception. Some drivers favour a clean, understated scent, while others prefer something sweeter or more distinctive that gives their cabin its character.
The Aroma Spray range currently includes Fresh Leather, Sweet Shop, Fizzy Watermelon, Classic Barber Shop, and Clean Cotton, offering a varied selection to suit different preferences. The 250 ml pump format also allows the user to control when fragrance is applied and how strongly it is introduced into the interior.
The founder & CEO of Auto Finesse said:
“We have always looked at detailing as the complete experience rather than a collection of individual products. You can spend hours getting an interior exactly where you want it, and the fragrance is that final detail that people notice when they get back into the car. Expanding the range is about giving enthusiasts more choice over how they finish the job.”
Alongside Aroma Spray, Auto Finesse continues to offer hanging fragrances in several designs and scent profiles, including its Sweet Shop collection, Playing Card designs and well-known Bubblegum and Coconut options.

A Finishing Product Built Into the Detailing Routine
The expanded range reflects Auto Finesse’s wider philosophy: every product should have a clear place within the detailing process.
A proper interior detail begins with cleaning rather than fragrance. Dust, dirt, spills and unwanted odours need to be dealt with using appropriate products before any air freshener is introduced. Once that work is complete, fragrance adds another dimension to the finished cabin.
This distinction is particularly relevant for professional detailers. When a customer collects a freshly detailed vehicle, the overall impression comes from more than clean surfaces alone. The way the cabin looks, feels and smells can all contribute to the experience.
The founder added:
“Our background is in detailing cars for real customers, so we understand how important those final few minutes of a job can be. It is not about covering something up with a strong scent. The interior needs to be properly cleaned first. Once that foundation is right, a well-chosen fragrance can complete the result.”

A Category With Deep Auto Finesse Roots
Car fragrance has been part of the Auto Finesse story for well over a decade. The company introduced its first hanging air fresheners in 2012, and since then the category has evolved through numerous designs, scents and limited-edition releases.
That history has helped turn Auto Finesse air fresheners into more than functional accessories. For many enthusiasts, the designs themselves have become part of the wider Auto Finesse culture — sitting alongside the company’s vehicle builds, events, detailing products and lifestyle collections.
The move from hanging fresheners into the Aroma spray car air freshener format gives customers another way to personalise their interior without moving away from the detailing-first philosophy behind the brand.

Giving Enthusiasts More Control Over the Final Result
The variety across the current collection means drivers can select fragrance according to the vehicle, personal preference or even the character of a particular detail.
Fresh Leather offers a more traditional automotive direction, while Clean Cotton provides a lighter, fresher profile. Sweet Shop and Fizzy Watermelon move towards sweeter fragrances, while Classic Barber Shop offers a distinctive alternative.
For customers who prefer a traditional hanging car air freshener, Auto Finesse continues to offer a broad selection of designs that can remain in the cabin between washes.

Continuing the Auto Finesse Detailing Journey
The expanded fragrance selection forms part of Auto Finesse’s wider product ecosystem, which covers the complete detailing journey from washing and decontamination to paint correction, protection, interior care and maintenance.
By offering more ways to finish an interior, Auto Finesse is continuing the same approach that has shaped the company since its beginnings: develop products around how enthusiasts and professional detailers actually work.
Customers can explore the latest Auto Finesse car air freshener and Aroma spray car air freshener options through the company’s website.

About Auto Finesse
Auto Finesse is a British car detailing brand with roots dating back to 1999. Built on professional detailing experience, the brand has grown into a recognised name in automotive care, offering products and expertise for both enthusiasts and professional detailers.
Today, Auto Finesse provides professional-grade detailing products, education, events and automotive content to a global community. Its range spans washing, paint correction, polishing, protection, interior detailing, finishing products, tools and accessories.