London, UK — June 2026 — Auto Finesse, the British car care brand trusted by professional detailers and enthusiasts worldwide since 1999, today announced the introduction of advanced long-lasting fragrance technology across its car air freshener collection. The new formulation delivers a sustained, consistent scent profile that maintains performance significantly longer than conventional alternatives currently available in the consumer car care market.
The announcement marks the latest development in Auto Finesse's ongoing commitment to bringing professional-grade solutions to every stage of the detailing process — including the interior finishing details that are often treated as an afterthought rather than an integral part of a complete detail.

The Development
The new fragrance technology was developed in-house by the Auto Finesse product team in close collaboration with the brand's network of professional detailers, the same process that underpins every product in the Auto Finesse range. The result is a controlled-release fragrance system that disperses scent gradually and consistently, rather than delivering an intense initial hit that fades within days.
The technology is compatible with the brand's full interior care routine, ensuring the fragrance profile complements rather than conflicts with the scent of other detailing products used during the interior stage of a detail.
Speaking about the launch, a spokesperson for Auto Finesse said: "Interior scent is the final impression a driver gets every time they open the door. We have spent 25 years perfecting every other aspect of the detail — from the first pre-wash to the last wax — and our car air freshener range deserved the same level of attention and development rigour that we apply to everything else we produce."

Product Range
The updated collection includes both spray car air freshener formats and longer-term dispensing options, giving detailers and everyday drivers the flexibility to choose a delivery method that suits their preference and usage pattern. The spray car air freshener variant is designed for immediate application at the point of completing an interior detail, providing an instant fragrance boost that transitions into the sustained release phase within the first hour of use.
Scent profiles within the range have been curated to complement the interior environments of both daily drivers and show vehicles, with options ranging from clean, neutral tones to more distinctive signature fragrances suited to enthusiast use.

Availability
The updated car air freshener collection is available immediately through autofinesse.com and through Auto Finesse's established UK stockist network. The range is also available to trade account holders at preferential rates, with the brand's professional detailer programme providing access to full product information, application guidance, and priority stock allocation.
Free UK shipping applies to all orders over £50, with international shipping available across more than 50 countries through the Auto Finesse global distribution network.

About Auto Finesse
Auto Finesse is a British car care manufacturer established in 1999. From its origins as a mobile valeting service, the brand has grown into one of the UK's most recognised names in professional car detailing, producing over 1.5 million bottles of product annually and serving more than 120,000 customers worldwide. With over 26,000 five-star reviews and a product range developed by professional detailers for professional detailers, Auto Finesse is the trusted choice for enthusiasts and trade professionals across the UK and internationally.
For product information, trade enquiries, or press materials, contact the Auto Finesse team at autofinesse.com/pages/contact.