FOR IMMEDIATE RELEASE
United Kingdom — April 2026 - Auto Finesse, the British-born car care brand recognised internationally for its detailer-developed formulations, has today announced the launch of its next-generation microfibre towel, designed and tested specifically for the demands of professional detailing. The new towel joins the brand's award-winning drying range and represents one of the most significant product upgrades since the launch of the original Silk Drying Towel.

Engineered in response to feedback from the global Auto Finesse detailer network, the new car microfibre towel offers a notably higher GSM (grams per square metre) than its predecessor, a deeper plush pile for greater absorbency, and a fully edgeless construction that eliminates one of the most common causes of micro-marring during the drying stage. The result is a towel that lifts water from paintwork in a single pass, reduces drying time, and meaningfully cuts the risk of swirl marks on even the most delicate finishes.

"Drying is one of the most overlooked stages in detailing — and one of the most damaging when it's done with the wrong tools," said a spokesperson for Auto Finesse. "Professional detailers wanted a towel that could keep up with the speed and standards of a busy studio without ever compromising on safety. We've spent the better part of two years getting this right, and we're genuinely proud of the result."

Built for Modern Paint and Ceramic Coatings
Modern automotive paint finishes — particularly those protected with ceramic coatings, graphene-infused sealants, or self-healing clear coats — demand a different standard of microfibre care than what was available even five years ago. Lower-quality towels can drag bonded contaminants across the paint, leave streaks, or generate static that attracts dust during the finishing stage.

The new Auto Finesse microfibre cloth has been specifically engineered to work with these modern surfaces. Its dense, low-friction weave glides over coated paint without dragging, while its high absorbency allows detailers to dry an entire vehicle without wringing or switching to a second towel. Independent testing carried out at the brand's UK research facility recorded measurable improvements in drying time and surface uniformity compared to the previous-generation product.

Designed With Pro Detailers, for Pro Detailers
Auto Finesse has built its reputation over more than 25 years by working closely with the detailing community. The development of the new towel followed the same principle, with extended field testing in professional detailing studios across the UK, Europe, North America, and the Middle East.
Key feedback from the test panel directly shaped the final product specifications, including the towel's dimensions, edge construction, weave density, and packaging. The towel is offered in two sizes to suit both whole-vehicle drying and detail work around panels, mirrors, and intricate areas.

Part of a Broader Range Refresh
The new car drying microfibre towel sits at the centre of a wider refresh of the Auto Finesse microfibre range, which now spans drying towels, finishing cloths, glass-specific towels, and applicators — all manufactured to the same elevated standard. The brand has also published an updated care guide to help detailers extend the working life of every towel in the range.

"A premium microfibre towel is only as good as the way it's cared for," the Auto Finesse spokesperson added. "We want every customer — pro or enthusiast — to get the most out of these products, which is why we've launched the new range alongside refreshed care guidance and a new dedicated microfibre wash."

About Auto Finesse
Founded in 1999, Auto Finesse is a British detailing brand that designs, develops, and manufactures professional-grade car care products trusted by detailers worldwide. The company supplies more than 1.5 million bottles per year to over 120,000 customers globally, supported by 26,000+ five-star reviews. Auto Finesse products are available direct, through trade accounts, and via a network of approved stockists in over 60 countries.