Auto Finesse, the award-winning UK car care brand trusted by detailing enthusiasts and professionals worldwide, has officially launched its new professional-grade wheel cleaning kit — a complete solution designed to tackle stubborn brake dust, road grime, and iron contamination with precision and safety.
Wheels are among the most exposed and heavily contaminated parts of any vehicle. Constant contact with brake dust, road salt, tar, and environmental fallout means they require specialised care. Recognising this, Auto Finesse has developed a comprehensive system that combines high-performance wheel cleaning products with purpose-built tools to deliver consistent, professional results.

A Complete System for Safer, Deeper Cleaning
Unlike single-bottle solutions, this all-in-one car wheel cleaning kit provides everything required for a structured and effective wheel care routine. At the heart of the system is an advanced wheel cleaner spray, formulated to break down embedded brake dust and traffic film without damaging sensitive finishes.
The kit also includes a premium wheel cleaning brush, engineered with soft yet durable bristles that safely agitate contamination from spokes, wheel faces, and intricate barrel sections. Designed for control and reach, the brush allows users to clean deep inside alloys without compromising delicate coatings.
By combining compatible wheel brushes for cars with a dedicated chemical formula, Auto Finesse eliminates guesswork and ensures each stage of the cleaning process works in harmony.

Engineered for Modern Alloy Finishes
Today’s alloy wheels feature increasingly complex designs and coatings, from gloss black and satin finishes to diamond-cut and powder-coated surfaces. Harsh chemicals and abrasive tools can quickly lead to staining, corrosion, or micro-scratching.
Auto Finesse has formulated its wheel cleaning products to provide the ideal balance of strength and surface safety. The pH-balanced wheel cleaner spray effectively loosens bonded contamination while remaining safe for clear-coated, painted, and lacquered wheels when used as directed.
The included wheel cleaning brush and supporting wheel brushes for cars are designed to offer maximum agitation with minimal risk. This ensures that even high-value or show vehicles can be maintained with confidence.

Professional Results Made Accessible
Developed and tested by experienced detailers, the new wheel cleaning kit reflects Auto Finesse’s commitment to professional-grade standards while remaining accessible to enthusiasts who want to elevate their home detailing routine.
Rather than relying on general-purpose cleaners, this purpose-built car wheel cleaning kit provides a focused solution tailored specifically to the challenges wheels face. The synergy between the chemical formula and specialist tools reduces cleaning time while improving overall results.
“Whether you’re prepping for a show or maintaining a weekend toy, having the right tools makes all the difference,” said a Senior Trainer. “This kit removes the intimidation from wheel care — it’s effective, intuitive, and safe.”

Strengthening Auto Finesse’s Exterior Care Portfolio
The introduction of this professional-grade car wheel cleaning kit further reinforces Auto Finesse’s position as a leader in premium detailing solutions. By combining innovation, safety, and real-world performance, the brand continues to bridge the gap between professional detailers and passionate enthusiasts.
“With every product we release, our focus remains the same — performance backed by real experience,” said Auto Finesse Founder & Creative Director. “This wheel cleaning kit embodies that philosophy.”

Raise Your Wheel Care Standards with Auto Finesse’s Professional-Grade Cleaning Kit
With the launch of its new professional-grade wheel cleaning kit, Auto Finesse once again demonstrates its dedication to raising detailing standards. By combining advanced wheel cleaning products, a high-performance wheel cleaner spray, and precision-engineered wheel brushes for cars, the brand delivers a complete, safe, and highly effective solution. Designed for both professionals and enthusiasts, this comprehensive car wheel cleaning kit empowers users to protect their investment, enhance visual impact, and maintain flawless wheels all year round.