Harlow, Essex, UK – 12th August, 2025 – Auto Finesse, the UK’s leading innovator in premium car care products, is proud to announce the launch of its latest breakthrough in paint protection – the Auto Finesse Ceramic Coating. Developed with cutting-edge technology, this new formula delivers professional-grade ceramic coating protection that lasts for up to 5 years, offering motorists a superior shield against the elements while ensuring a showroom-quality shine.
For over a decade, Auto Finesse has been trusted by detailers, collectors, and car enthusiasts worldwide for its dedication to performance, innovation, and aesthetics. With the introduction of the new ceramic coating, the brand once again raises the bar in the world of automotive detailing.

Next-Level Protection, Everyday Ease
The Auto Finesse Ceramic Coating is designed for those who demand more from their car care routine. Once applied, it creates a long-lasting, hydrophobic layer that bonds to the vehicle’s paintwork at a molecular level. This layer not only enhances depth and gloss but also provides superior protection against:

UV damage and oxidation
Road grime and salt
Bird droppings and bug splatter
Harsh weather conditions

The result? A finish that stays cleaner for longer and is easier to maintain, giving drivers the peace of mind that their investment is well-protected year after year.

5 Years of Gloss and Durability
What sets the Auto Finesse Ceramic Coating apart is its longevity. Independent lab tests and in-house trials confirm that, when correctly applied and maintained, the coating can protect paintwork for up to 5 years – making it one of the most durable ceramic solutions on the market today.
This is more than just a seasonal product; it’s a long-term commitment to your car’s appearance. With consistent care, the coating maintains its deep gloss and hydrophobic performance, resisting swirl marks and surface contaminants far longer than traditional waxes or sealants.

Ceramic Coating Protection Meets Showroom Shine
While durability is crucial, Auto Finesse understands that aesthetics are equally important to enthusiasts. The new formula incorporates high-grade SiO₂ nanoparticles to produce a slick, high-gloss finish that intensifies colour and clarity. Whether your vehicle is a deep metallic black, a vibrant red, or a pearlescent white, the coating enhances paintwork, making it look richer, deeper, and more reflective.

Ceramic Wax – The Perfect Maintenance Partner
For those looking to extend the life of their ceramic coating even further, Auto Finesse recommends pairing it with the brand’s Ceramic Wax. This hybrid product contains ceramic-infused polymers that refresh and top up the coating’s hydrophobic layer in minutes, making it ideal for quick detailing sessions between washes. Together, the Ceramic Coating and Ceramic Wax form the ultimate duo for long-term paint preservation.

Easy Application, Professional Results
Despite its professional-grade formulation, the Auto Finesse Ceramic Coating is user-friendly enough for skilled enthusiasts to apply at home. The kit includes everything needed for application, along with clear instructions to achieve the best results. For those who prefer expert hands, the coating is also available as part of Auto Finesse’s in-house detailing services.

A Word from Auto Finesse
"Our customers are passionate about keeping their cars looking their best, and we share that passion," said the Head of Product Development at Auto Finesse. "With our new Ceramic Coating, we wanted to deliver a solution that combines long-term durability, exceptional gloss, and real-world practicality. It’s about giving car owners the confidence that their vehicle will turn heads and stay protected for years to come."

Auto Finesse: From Specialist Roots to a Global Car Care Leader
Founded in 1999 as a detailing specialist, Auto Finesse has grown into a globally recognised car care brand, offering a complete range of products for washing, polishing, protecting, and maintaining vehicles. With an emphasis on quality, innovation, and community, Auto Finesse remains the go-to choice for both professional detailers and passionate enthusiasts.