The company CEO Michael Schonbrun successfully managed to maintain Balfour Senior Living's company culture and avoid staff layoffs despite the challenges of the Covid-19 pandemic. Balfour Senior Living, founded about 20 years ago as a single community near Boulder, is now expanding to the East Coast with Massachusetts and Washington, D.C. as its next locations.

The senior living industry was hit hard by the Covid-19 pandemic, with facilities being the epicenter of the outbreak. However, the industry also demonstrated innovation and care in response to the crisis. As we enter the third year of the pandemic, the sector is slowly improving. Operating expenses have increased, while new admissions have decreased and discharges have increased. Moreover, the industry is facing a labor shortage due to burnout and discouragement among health care workers. Overall, the senior living industry remains in a challenging state due to the ongoing impact of the pandemic.