Nine categories recognize technology marketing teams for demand generation, thought leadership, advertising, and integrated campaigns.

October 28, 2026 - TechnologyAdvice has named the winners of its 2026 Demandy Awards, recognizing B2B technology marketing teams for creativity, campaign execution, and business impact. The winners were first announced on October 21.

The awards highlight programs that engage technology buyers through educational content, partner marketing, account-based campaigns, and coordinated outreach. This year's nine categories recognize both specialized campaigns and broader marketing programs.

The 2026 Demandy Award winners are:

Epic Demand Generation: Snowflake
Elite Thought Leadership: Reltio
Bold B2B Advertising & AI Visibility: Lenovo
Channel Marketing Champion: Logitech
Savvy Segment Marketing: cflox
Awestruck ABM: SAS
IT Tech Marketing Program of the Year: Scale Computing
Cybersecurity Marketing Program of the Year: Picus Security
B2B Marketing Team of the Year: Dell Technologies

The winning programs demonstrate different approaches to reaching business technology audiences. Snowflake's recurring AI video series illustrates how educational content can anchor an ongoing demand generation program. Logitech's customizable partner campaigns show how marketing resources can support channel execution, while SAS's coordinated engagement of buying groups at financial services accounts provides an account-based marketing example.

Across the categories, the awards recognize work spanning content creation, advertising, audience engagement, partner enablement, and integrated marketing. The full announcement describes each winning program and recognizes runners-up in all nine categories.

B2B marketing leaders can explore these campaign summaries for examples relevant to their own planning, including how teams develop recurring content, equip partners with campaign materials, and coordinate engagement across buying groups.

Read the complete announcement and campaign summaries:
https://solutions.technologyadvice.com/blog/announcing-the-2026-demandy-award-winners/