Riga, Latvia – November 1, 2025 – Today, women’s fashion brand BeaA – Be At Home with Yourself proudly announces the launch of its new bespoke tailoring service, BeaA Atelier, designed to bring elevated personalization and artisanal craftsmanship directly to its discerning clients. This strategic service expansion underscores BeaA’s commitment to offering not just clothing, but confidence, comfort, and individuality.

BeaA Atelier invites clients to collaborate directly with BeaA’s in-house design studio in Riga, Latvia, and its expert artisans, to co-create custom-made garments tailored to each client’s unique body shape, style preference and fabric choice. With this service, BeaA is taking its hallmark handcrafted wardrobe to the next level — delivering made-to-measure silhouettes in premium fabrics, refined detailing, and with the same comfort-first ethos that has defined the brand.

“Our main product is not clothes, it’s the confidence and elegance that comes with it,” says BeaA Founder and Creative Director. “With BeaA Atelier, we invite each woman to become the designer of her own wardrobe — ensuring every piece feels as though it was made just for her, because it was.”

Key Features of BeaA Atelier:

Made-to-measure garments, with precise tailor-fitting at BeaA’s studio on Sporta 2 in Riga.

Fabric & Finish Selection, including premium silks, alpaca blends, and hand-finished tailoring details.

Design Consultation, either in person or via virtual appointment, helping clients choose silhouette, colour, and finishing touches.

Limited Edition Capsule Option, launched quarterly, offering exclusive palette and styles only available via Atelier.

Priority Production & Global Shipping, with dedicated delivery for Atelier clients across Europe and beyond.

By launching BeaA Atelier, BeaA is responding to growing demand for personalized, sustainable fashion. Clients of BeaA already appreciate the brand’s handmade craftsmanship, quality fabrics, and inclusive approach (including plus-size fits). Now, the Atelier service deepens that value proposition, offering bespoke luxury that is still aligned with the brand’s accessible ethos.

About BeaA – Be At Home with Yourself
Founded and based in Riga, Latvia, BeaA is a women’s fashion brand dedicated to enhancing self-confidence through easy, elegant style. From selecting high-quality fabrics around the world to hand-crafting clothes with attention to detail, BeaA believes every piece should feel like home. The brand’s signature collections include outerwear, knitwear, loungewear, trousers & skirts, dresses and accessories — all designed so women can combine and mix pieces effortlessly. With the introduction of BeaA Atelier, the brand is now elevating its offering to bespoke, made-to-measure craftsmanship.