FOR IMMEDIATE RELEASE — Blackdown Fernhurst Ltd, Fernhurst, West Sussex
Blackdown Fernhurst Ltd, a print shop with more than 30 years on the same patch between Midhurst and Fernhurst, is making the case — quietly, but firmly — that good flyer printing still matters. Not flyer printing as a commodity. Flyer printing done by people who actually know what a job needs before the client does.
The team has spent three decades printing for businesses, charities, schools, sports clubs, wedding planners and pub landlords right across Surrey and West Sussex. In that time the technology has changed enormously. The principle hasn't. A flyer either works in someone's hand, or it doesn't. And most of what makes the difference happens long before anything hits the press.
The Conversation You Don't Get Online
Look, here's the thing. Anyone can order flyers online. Two clicks, a credit card, four days later a box turns up at the door. Nobody's pretending that doesn't exist.
What you don't get is the bit that actually matters — the conversation. Someone looking at your file before it prints and saying, hang on, that black is going to come out muddy on this stock, or, that bleed isn't going to survive the guillotine, you'll lose the edge of your phone number. We've had clients walk in with artwork that looked perfectly fine on their laptop screen, ready to push the button on 5,000 copies, and a five-minute look across the counter has saved them from a box of flyers nobody could read properly. That happens more often than you'd believe.
A printer in Midhurst who's been doing this for over 30 years has seen every mistake at least twice. That's not a sales pitch. That's just true.
Why Paper Stock Is Never Just Paper Stock
There was a wedding venue out near Petworth a few years back — small, family-run, lovely place. They'd been ordering flyers online for ages and weren't getting anywhere with them. The design was fine. The photos were fine. The flyers just felt… cheap. Like a takeaway menu shoved through the letterbox at 9pm on a Tuesday.
We switched them onto a heavier silk stock, 350gsm, soft-touch laminate. Same design. Same photos. Same words. Completely different object in the hand.
Bookings went up. They'd tell you that themselves.
You wouldn't think the finish matters — but it does. People keep a flyer that feels like it was printed with intention. They bin a flyer that feels like it's apologising for itself. There's no clever marketing theory behind that. It's just how human beings respond to things they touch.
So What Does a Good Flyer Actually Cost You?
Here's where most people get it wrong. They start with the price-per-unit and work backwards. £19 for 500 flyers from some online place. Fantastic, on paper. Until you factor in the proofs you didn't get, the colour shift nobody warned you about, the fact that the trim has gone clean through your phone number along the bottom edge — and now you've got 500 flyers you can't actually use.
Done properly, flyer printing in Midhurst is barely more expensive. In some cases it isn't more expensive at all. The difference is that what arrives is what you signed off on. The bleed is right. The colour is what you saw on the proof. The stock is the one you held in your hand from the sample book.
For most businesses around here — the local cafes, the tradespeople, the estate agents, the garden centres, the lot — that's the version that actually keeps the phone in their pocket buzzing.
It's Not Just Flyers, Either
This piece is about flyer printing, but it would be slightly misleading to pretend the shop only does one thing. Business stationery, letterheads, compliment slips, posters, order-of-service booklets for funerals (a job that has to be done sensitively and quickly, and one that comes through the door more often than anyone would like). Wedding stationery. Village fete programmes. Sports club season tickets. The kind of work that keeps a community ticking over.
Most of what comes out of the shop is for people who live within ten or fifteen miles of it. That's the point. A printer who knows the area knows what works for the area. The flyer that gets pinned to a noticeboard in Haslemere isn't always the same flyer that gets posted through doors in Liphook. Worth knowing.
Before We Go — The Questions We Get Asked Most at the Shop
How quickly can you turn a flyer order around? Depends on the job. A standard A5 flyer on a familiar stock, artwork already print-ready, can often be done within a few working days. If it's something urgent — a last-minute event, a funeral, that sort of thing — talk to us. We've moved mountains before. We can usually shift a hill at the very least.
What sizes and quantities do you handle? Anything from A6 up to A3, and from runs of 50 to several thousand. Smaller runs are absolutely fine — we don't sneer at a 100-flyer order. Some of our most loyal customers only ever order in small batches.
Can you help with the design as well? Yes — and we'd rather know that upfront than fix something halfway through. If you've got an idea but no artwork, that's a conversation worth having before anyone starts pricing anything.
Do you do double-sided flyers? Of course. And we'd usually recommend it. The back of a flyer is wasted real estate if you leave it blank, and it costs almost nothing extra.
What do I need before walking in? Honestly? Just bring whatever you've got. A rough idea, a sketch on the back of an envelope, an old flyer you liked the feel of. You don't need to arrive with finished artwork. That's our job to help with.
Will it cost more than ordering online? Sometimes a little. Often not. And the saving on a job that has to be reprinted because something went wrong is a saving you only spot once it's already too late.
Do you deliver, or do I have to come and collect? Both. Local delivery around Midhurst, Fernhurst, Haslemere and the surrounding villages is straightforward. Most people prefer to pop in though — partly because the shop is on the way to somewhere else, partly because half the time they end up ordering something else while they're standing at the counter.
A Last Thought
A good flyer works even when you're not in the room. That's the whole point of print. It sits on a kitchen table, or a windowsill, or pinned to the corkboard at the village hall, and it does its job quietly until someone picks up the phone.
Worth getting right.
For flyer printing in Midhurst, or any other print job — large or small, urgent or planned — Blackdown Fernhurst Ltd is the printer in Midhurst that locals actually come back to. Thirty years and counting.