18 November 2025 – Brillio has released a new episode of its technology and innovation podcast series, titled “Driven by Data – Inside the Fast Lane”, featuring Sorin Cheran, Chief Information & Analytics Officer at Atlassian Williams Racing.

In this episode, Cheran offers an inside look at how one of motorsport’s most storied teams is accelerating its digital transformation. He explains how Williams Racing is modernizing its operations—while preserving decades of racing heritage—by harnessing the power of advanced analytics, modern data architectures, and real-time intelligence.

With Brillio as a strategic technology partner, Atlassian Williams Racing is reimagining critical, high-speed decision environments across the organization. From enhanced manufacturing visibility and streamlined logistics to intelligent, data-powered insights delivered trackside, the collaborative work aims to equip the team with faster, smarter, and more reliable decision-support systems.

Listeners gain a rare behind-the-scenes perspective on how cutting-edge data capabilities are shaping the competitive future of motorsport, enabling teams to innovate rapidly, optimize performance, and stay ahead in an environment where milliseconds matter.

View the podcast at - Brillio Podcast