LAKEWOOD, CO, October 7, 2026. Where you put a design on a shirt matters more than most people think. A strong logo can lose its punch if it sits too high, too low, or just doesn't suit the garment.

If you're ordering custom apparel for a business, team, school, or event, it helps to know the common print locations before you start. Choice Image is a Lakewood-based custom apparel company serving Denver and the Front Range. They've been helping customers pick printing options based on artwork, garment, and project needs since 1982.

Chest Printing for Business Apparel
The chest is one of the most popular spots for a custom screen print. A small left-chest logo looks clean and professional without taking over the shirt.

It works well for:
Company logos
Employee shirts and work uniforms
Small business branding
Clubs and organizations
Promotional apparel
A left-chest logo keeps your brand visible while the shirt stays simple. If the artwork needs to be seen from farther away, a larger center-chest print does the job.

Just think about the shirt style along with the size. Placement that looks great on a standard tee may need adjusting on a polo or hoodie.

Full Front Prints Make a Statement
If you want people to notice the design, go full front. It gives you room for illustrations, bold type, logos, or a promotional message.

You'll see full-front prints a lot on:
Event shirts
Sports team apparel
School shirts
Fundraiser merchandise
Community event shirts
Choice Image can print up to eight ink colors, and they offer specialty inks like glitter, puff, and neon. That gives you a few extra ways to make a design stand out.

The Back Gives You More Room
The back of a shirt is a big, visible canvas. It's the better choice when a small chest print won't cut it.
A common setup is a small logo on the front with a larger graphic, slogan, website, or event info on the back. A landscaping company might put its logo on the chest and a bigger service graphic across the back. A sports team could use the back for the team name or sponsor logos.

With large back designs, the artwork needs to be the right size and resolution. Choice Image has an in-house graphics department that handles illustration, image cleanup, color separation, and artwork prep for apparel, so you don't have to sort that out alone.
Sleeve Prints Add a Small Touch
Sleeves are a good spot for smaller branding. Think company names, team initials, brand marks, short messages, or event details.
They usually show up next to a larger front or back design. Keep in mind that every added print location can affect production and price. Go over the full layout with your printer before you approve the order.

Front and Back Together
Some jobs call for printing on both sides. It's a smart move for businesses, promotions, and events where the shirt needs to say something from every angle.

A company might use a small logo on the front and a larger service graphic on the back. A tournament shirt could carry the event logo on the chest and team or sponsor info across the back.

The trick is balance. More printing isn't automatically better. Every location should have a reason to be there.

Check the Garment Color First
Placement is only one piece. The shirt color changes how your printed colors look, too.
Choice Image's graphics team takes the color and shade of the garment into account when preparing artwork. They use screen printing designs made for apparel and can work with spot colors and specialty inks.

This matters most on dark shirts. You may need to adjust the artwork and ink choices to get the contrast you want.

Think About Who's Wearing It

The right location depends on what the shirt is for.

A work uniform usually does fine with a simple left-chest logo. A promotional event shirt may need a bigger front or back print. A team jersey might carry team branding, numbers, names, and sponsor logos all at once.

Before you pick a spot, picture how the shirt will be worn and who'll be looking at it.

Good Artwork Still Matters
The best placement in the world can't save artwork that's hard to print. Screen printing needs files prepared for the process, especially when there are several colors involved.

Choice Image offers in-house graphic and illustration services. They can work from a clean logo, a sketch, a photo, or something more complex. You can talk through both the design and the placement before anything goes to press.

About Choice Image
Choice Image is a custom apparel company in Lakewood, Colorado, offering screen printing designs, embroidery, direct-to-garment printing, and graphic services. They've served Denver and the Front Range since 1982, with production handled at their Lakewood facility.

If you're planning custom screen printing t-shirts, choosing the right print location is a big part of the process. Chest, back, sleeve, or a mix of spots, a little planning up front gets you apparel that looks sharp and represents your brand well.

Business Information
Choice Image, Inc.
1420 Quail Street
Lakewood, CO 80215, USA
Phone: 303-232-4250
Email: [email protected]
Website: Choice Image