PRESS RELEASE
Doobai Antiperspirant Deodorant Is More Than a Scent — It's a Statement
KAIL Shines a Spotlight on Doobai Antiperspirant Deodorant, the Everyday Confidence Brand That Has Been Quietly Winning Nigerian Hearts

FOR IMMEDIATE RELEASE
Lagos, Nigeria

There is a particular kind of confidence that does not announce itself loudly. It walks into a room, leaves an impression, and lingers. For many Nigerians who have grown up reaching for a familiar deodorant before heading out in the morning, Doobai Antiperspirant Deodorant has been that quiet companion; present, reliable, and unmistakably theirs.
Produced by Kates Associated Industries Limited (KAIL), one of Nigeria’s longest-standing personal care manufacturers, Doobai Antiperspirant Deodorant has been a fixture in Nigerian homes for years. Today, KAIL is bringing it into fuller view, not as a new product, but as a brand that deserves its moment in the spotlight.
A Scent Built for Everyday Living
Doobai Antiperspirant Deodorant was designed with the Nigerian lifestyle in mind: the long commutes, the humid afternoons, the social occasions that demand you show up fresh and composed. As an antiperspirant deodorant, it goes beyond masking odour to actively reducing sweat at the source, offering confident, lasting protection for men and women navigating their daily lives.
The brand occupies a space that many consumers recognise, affordable, accessible, and genuinely effective. In a market where personal care choices are often shaped by aspiration rather than practicality, Doobai Antiperspirant Deodorant has consistently offered both.
Backed by Decades of Nigerian Manufacturing
Doobai Antiperspirant Deodorant is produced by Kates Associated Industries Limited, a company founded in 1965 with a mission to serve Nigerian consumers through quality personal hygiene and beauty products. With over five decades of manufacturing experience, KAIL has built a portfolio of more than 60 products, all NAFDAC-registered and developed with an understanding of what Nigerian consumers need.
The company is a registered member of the Nigeria Export Promotion Council (NEPC), the Manufacturers Association of Nigeria (MAN), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA), affiliations that reflect its commitment to operating with credibility and contributing to Nigeria's manufacturing ecosystem.
A Brand Reconnecting With Its Audience
As part of KAIL’s broader effort to give its brands stronger visibility in Nigeria’s evolving media landscape, Doobai Antiperspirant Deodorant is being reintroduced to consumers, journalists, and retail partners who may not have been formally acquainted with the brand’s story and heritage.
"We have always believed in making quality personal care products that everyday Nigerians can access and rely on," says the management of Kates Associated Industries Limited. "Doobai Antiperspirant Deodorant is a brand that has been doing that work quietly for a long time. We want more people to know it by name."
Doobai Antiperspirant Deodorant is available through retail outlets across Nigeria.
— END —
About Kates Associated Industries Limited (KAIL)
Kates Associated Industries Limited (KAIL) is a proudly Nigerian personal care manufacturing company with over five decades of experience. Founded in 1965, the company has grown to develop a portfolio of more than 60 personal care and hygiene products trusted by consumers across Nigeria.
KAIL's product range includes body sprays, roll-ons, and perfumes, all produced under strict quality standards and registered with the National Agency for Food and Drug Administration and Control (NAFDAC). The company is a registered member of the Nigeria Export Promotion Council (NEPC), the Manufacturers Association of Nigeria (MAN), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
Driven by a mission to enhance the confidence and wellbeing of everyday consumers through innovative personal care products, KAIL continues to be a significant voice in Nigeria's manufacturing landscape.
For more information, visit www.katesind.com

Media Contact
Name: Femi Onirande
Tel: +2348064476310
Organisation: Kates Associated Industries Limited
Website: www.katesind.com

 
PRESS RELEASE
Cool Breeze: The Body Spray That Keeps Nigeria Going
KAIL Reintroduces Cool Breeze Body Spray: a Long-Standing Nigerian Personal Care Brand Built on Freshness, Accessibility, and Everyday Confidence

FOR IMMEDIATE RELEASE
Lagos, Nigeria

Nigeria is a country that moves fast. From the first bus of the morning to the last meeting of the evening, Nigerians are constantly on the go, and staying fresh through it all is not just a preference, it is a matter of personal pride. Cool Breeze Body Spray was made with exactly this reality in mind.
A product of Kates Associated Industries Limited (KAIL), Cool Breeze Body Spray has been a part of Nigeria's personal care market for years, offering consumers a reliable, affordable way to stay fresh and confident throughout their day. As KAIL works to bring its brands into greater public focus, Cool Breeze is being formally reintroduced to media, retailers, and the Nigerian consumers it has long served.
What Cool Breeze Offers
Cool Breeze Body Spray delivers a clean, refreshing fragrance experience suited to Nigeria's warm, active climate. It is designed for consistent, all-day use, practical enough for everyday life, and pleasant enough to make an impression. The spray offers an accessible price point without sacrificing quality, making it a dependable option for a wide range of consumers across different demographics.
In a market where personal care options can often feel either out of reach or underwhelming, Cool Breeze has held its ground by doing something straightforward: delivering what it promises.
A Nigerian Product, Built for Nigerian Realities
Cool Breeze is manufactured by Kates Associated Industries Limited, a company that has been producing personal hygiene and beauty products in Nigeria since 1965. With more than half a century of experience, KAIL understands the needs, habits, and expectations of Nigerian consumers, and that understanding is reflected in every product it puts on the market.
All KAIL products, including Cool Breeze Body Spray, are registered with the National Agency for Food and Drug Administration and Control (NAFDAC), ensuring they meet the regulatory standards required for consumer safety in Nigeria. The company is also a member of several prominent trade bodies, including the Manufacturers Association of Nigeria (MAN) and the Nigeria Export Promotion Council (NEPC).
Freshness That Is Within Reach
One of the defining qualities of Cool Breeze is that it is genuinely accessible. Personal care should not be a luxury reserved for a narrow segment of the market, and Cool Breeze reflects KAIL's ongoing commitment to producing products that Nigerians at various income levels can use with confidence.
"Cool Breeze is for everyone who takes pride in how they show up," says the management of Kates Associated Industries Limited. "It has been doing that job for years, and we want to make sure more Nigerians know it is there for them."
Cool Breeze Body Spray is available at retail outlets across Nigeria.
— END —
About Kates Associated Industries Limited (KAIL)
Kates Associated Industries Limited (KAIL) is a proudly Nigerian personal care manufacturing company with over five decades of experience. Founded in 1965, the company has grown to develop a portfolio of more than 60 personal care and hygiene products trusted by consumers across Nigeria.
KAIL's product range includes body sprays, roll-ons, and perfumes, all produced under strict quality standards and registered with the National Agency for Food and Drug Administration and Control (NAFDAC). The company is a registered member of the Nigeria Export Promotion Council (NEPC), the Manufacturers Association of Nigeria (MAN), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
Driven by a mission to enhance the confidence and wellbeing of everyday consumers through innovative personal care products, KAIL continues to be a significant voice in Nigeria's manufacturing landscape.
For more information, visit www.katesind.com

Media Contact
Name: Femi Onirande
Tel: +2348064476310
Organisation: Kates Associated Industries Limited
Website: www.katesind.com

 
PRESS RELEASE
Hug Baby: The Warmth You Carry With You
KAIL Puts a Spotlight on Hug Baby, the Nigerian Baby Care Brand Designed to Make Every Day Feel a Little More Personal

FOR IMMEDIATE RELEASE
Lagos, Nigeria
Every parent wants the best for their child. The question is rarely about intent, it is almost always about access. In Nigeria, where the cost of imported baby care products continues to climb, many families are quietly making compromises they should not have to make. Hug Baby was built as an answer to that problem.
A baby care range produced by Kates Associated Industries Limited (KAIL), Hug Baby includes a baby body wash and baby lotion formulated with young, sensitive skin in mind. The range has been available to Nigerian consumers for a number of years, sitting on shelves in homes across the country without much fanfare. As KAIL works to give its brands stronger visibility, Hug Baby is being formally introduced to a wider audience, families, caregivers, and the retailers who serve them.
Made for Babies. Priced for Real Life.
The Hug Baby range is designed around a straightforward belief: that gentle, effective baby care should be within reach for ordinary Nigerian families, not just those who can afford premium imports. The baby body wash cleanses softly without stripping the skin's natural moisture, while the baby lotion nourishes and protects, leaving skin feeling smooth and well cared for.
Both products are formulated to be mild enough for the delicate skin of infants and young children — the kind of care that parents expect, at a price point that does not force difficult choices. In a market where baby care can feel like a luxury category, Hug Baby makes quality feel accessible.
Trusted Manufacturing Behind Every Bottle
Hug Baby is produced by Kates Associated Industries Limited, a Nigerian personal care manufacturer with roots going back to 1965. With over five decades of experience producing hygiene and beauty products for Nigerian consumers, KAIL has the expertise and the manufacturing infrastructure to develop baby care products that are both safe and effective.
All Hug Baby products are registered with the National Agency for Food and Drug Administration and Control (NAFDAC), providing parents with the assurance that what they are putting on their child's skin meets Nigeria's regulatory safety standards. KAIL is also a registered member of the Manufacturers Association of Nigeria (MAN), the Nigeria Export Promotion Council (NEPC), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
A Nigerian Brand, For Nigerian Families
There is something meaningful about a baby care product that is made locally, by a company that understands the Nigerian climate, the Nigerian household, and the Nigerian consumer's need for value without sacrifice. Hug Baby is not trying to replicate what imported brands offer — it is offering something rooted in local knowledge and a genuine commitment to everyday families.
"Every child deserves to be cared for properly, and every parent deserves to afford it," says the management of Kates Associated Industries Limited. "That is what Hug Baby is about. We have been quietly delivering on that for years, and we want more families to know it is there for them."
Hug Baby Body Wash and Hug Baby Lotion are available at retail outlets across Nigeria.
— END —
About Kates Associated Industries Limited (KAIL)
Kates Associated Industries Limited (KAIL) is a proudly Nigerian personal care manufacturing company with over five decades of experience. Founded in 1965, the company has grown to develop a portfolio of more than 60 personal care and hygiene products trusted by consumers across Nigeria.
KAIL's product range includes body sprays, roll-ons, and perfumes, all produced under strict quality standards and registered with the National Agency for Food and Drug Administration and Control (NAFDAC). The company is a registered member of the Nigeria Export Promotion Council (NEPC), the Manufacturers Association of Nigeria (MAN), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
Driven by a mission to enhance the confidence and wellbeing of everyday consumers through innovative personal care products, KAIL continues to be a significant voice in Nigeria's manufacturing landscape.
For more information, visit www.katesind.com

Media Contact
Name: Femi Onirande
Tel: +2348064476310
Organisation: Kates Associated Industries Limited
Website: www.katesind.com

 
PRESS RELEASE
All Day, Every Day: KAIL Spotlights Its Dependable Roll-On Deodorant
All Day Roll-On Has Been Delivering Long-Lasting Freshness to Nigerian Consumers for Years — Now It Gets the Recognition It Deserves

FOR IMMEDIATE RELEASE
Lagos, Nigeria

In personal care, some products earn their loyalty not through flashy marketing but through consistent, quiet reliability. All Day Roll-On is one of those products. For Nigerian consumers who need deodorant protection that actually goes the distance, through long commutes, demanding workdays, and social occasions. All Day Roll-On has been there, doing its job without fanfare.
Manufactured by Kates Associated Industries Limited (KAIL), All Day Roll-On is a deodorant product built around a simple, important promise: all-day freshness that you can count on. As KAIL gives its core brands greater visibility, All Day Roll-On is being formally presented to media and the public as part of the company's growing personal care portfolio.
Why Roll-On? Why All Day?
Roll-on deodorants offer a distinct advantage for consumers who want targeted, precise application and longer-lasting protection than a body spray alone. All Day Roll-On was developed with this in mind, a product that applies cleanly, dries quickly, and delivers protection that holds up throughout the day, even in Nigeria's warm and often humid conditions.
The name is not incidental. All Day Roll-On is positioned as a functional, dependable product for people who need their personal care to keep up with their schedule. It is a no-fuss solution for consumers who value effectiveness above all else.
Built on Five Decades of Manufacturing Experience
All Day Roll-On is a product of Kates Associated Industries Limited, a Nigerian personal care company founded in 1965. With over 50 years of experience in the production of hygiene and beauty products, KAIL has the manufacturing depth and consumer knowledge to develop products that are genuinely suited to the Nigerian context.
The full KAIL portfolio spans more than 60 personal care products, including body sprays, roll-ons, and perfumes. Every product is NAFDAC-registered and produced to quality standards consistent with KAIL's long-standing reputation. The company is a member of the Manufacturers Association of Nigeria (MAN), the Nigeria Export Promotion Council (NEPC), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
A Brand for the Long Haul
There is a growing consumer interest in Nigerian-made personal care products — brands that understand local needs, carry local context, and keep prices accessible without cutting corners on quality. All Day Roll-On fits squarely within that space: a homegrown product that has already demonstrated staying power in the market, and is now being positioned for broader recognition.
"All Day Roll-On is not a complicated product," says the management of Kates Associated Industries Limited. "It does what it says it will do, all day. That is exactly what we set out to create, and we are proud of the consumers who have trusted it over the years."
All Day Roll-On is available at retail outlets across Nigeria.
— END —
About Kates Associated Industries Limited (KAIL)
Kates Associated Industries Limited (KAIL) is a proudly Nigerian personal care manufacturing company with over five decades of experience. Founded in 1965, the company has grown to develop a portfolio of more than 60 personal care and hygiene products trusted by consumers across Nigeria.
KAIL's product range includes body sprays, roll-ons, and perfumes, all produced under strict quality standards and registered with the National Agency for Food and Drug Administration and Control (NAFDAC). The company is a registered member of the Nigeria Export Promotion Council (NEPC), the Manufacturers Association of Nigeria (MAN), and the Onitsha Chamber of Commerce, Industries, Mines and Agriculture (ONICCIMA).
Driven by a mission to enhance the confidence and wellbeing of everyday consumers through innovative personal care products, KAIL continues to be a significant voice in Nigeria's manufacturing landscape.
For more information, visit www.katesind.com

Media Contact
Name: Femi Onirande
Tel: +2348064476310
Organisation: Kates Associated Industries Limited
Website: www.katesind.com