St. Petersburg, Florida - August 17, 2026 - Data InfoMetrix announced today the availability of its B2B Tech Audience Builder & Market Intelligence Studio - a free online solution for sales, marketing and revenue ops teams that allows for research into business accounts through technologies utilized.

The studio is an extension of Data InfoMetrix's technology-focused market intelligence where organizations can search more than 715+ tech datasets and explore companies that leverage particular technology stacks.

Historically, researching a B2B account involves industry, business size, revenue or geography. Such criteria are obviously relevant when a specific account is determined a fit, but the specific combination of technologies in use also reveals insights that can determine whether an organization is a likely candidate for a certain market or product/service category. Data InfoMetrix’s studio provides users with the easy ability to explore technographics categories, vendors, individual products, and related technology ecosystems to begin identify technology-installed accounts.

Beyond investigating technology adoption by a single vendor or product, Data InfoMetrix also makes it possible to research combinations of technologies utilized at each company. The audience builder can also shed light onto software interdependency that can indicate a target organization likely falls within a desired technology or market profile.

A unique part of the Studio, that recognizes purchasing committees aren’t singular, breaks out the people found on the buying team into decision makers (CIO, CTO, CISO, CRO, CXO); Influencers (professionals engaged in evaluating or implementing technologies; and Practitioners (professionals responsible for the daily administration and/or use of technologies). Data InfoMetrix’s studio organizes these categories into a decision-making funnel so that revenue-focused teams will gain much deeper insight on all those persons involved when an organization approaches a technology-centric decision.

For organizations that require research into specific and currently unavailable technologies - such as custom search options for less common technologies, Data InfoMetrix offers research at a custom tier and even has options for companies who’d like Data InfoMetrix to research specific and currently unavailable niche technology solutions for their specific go to market opportunities.

To jump-start explorations, each visitor can request a 10-record sample data set at no cost. “We wanted it to be easier for people to explore audience research based on technology used without demanding teams to sign a massive data purchase contract, says Tiffany Jones, Data InfoMetrix. “This studio empowers our revenue generation, sales, and marketing counterparts to uncover technology ecosystems and make better data driven decisions for lead research.”

The new free resource is suitable for any B2B vertical and use cases including ABM, lead prospecting, market research, competitive intel, demand generation and technology ecosystems. The B2B Tech Audience Builder & Market Intelligence Studio can be found on Data InfoMetrix’s website.

Additional Information: Please visit the Data InfoMetrix newsroom for more information on the release.

About Data InfoMetrix

Data InfoMetrix is the market leading B2B data & market intelligence platform providing business audience segmentation solutions through technographics, Buyer Intelligence, and extensive tech-enabled, account-based contact data. We help businesses research technology environments, uncover relevant buyer targets and engage them on the channels and in the ways that can drive meaningful engagement and revenue. To learn more about how Data InfoMetrix works and view their comprehensive suite of market intelligence solutions, please visit datainfometrix.com.

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