Technological advances and innovation, driven especially by tech giants like Amazon, Apple, and Google, are driving this change. New competitive dimensions such as connected features and services, vehicle design, and internal user interface and experience are influencing consumer outlook towards cars. In addition, growth in electric vehicles and development in the autonomous vehicles space is accelerating this competition. Indeed, connected cars and services will be a critical differentiator of our times. A global Capgemini study, Connected Vehicle Trend Radar 2: The road towards profitability for automotive connected services, states that more than 350 million connected cars are expected to hit the road by 2023 – almost 24% of all cars worldwide, up from 8% in 2018. Authored Article by Ashish Sharma, Automotive Sector Lead, Capgemini Invent India.