As excitement builds around this summer's World Cup, Donate Directly the world's first AI-powered charity is launching a nationwide campaign to ensure children in Gaza and Pakistan can experience the joy, friendship and freedom that football brings.
As the world's first AI-powered charity, the platform is calling on schools, youth groups, football teams, workplaces and communities across the UK to take part in its new campaign, raising money for footballs, trainers, sports kits and equipment for children living in some of the world's most challenging circumstances.
The online fundraiser is now live, with supporters also able to create their own sub-fundraisers, turning their passion for football into real impact for children overseas. The campaign is built around one simple belief: every child deserves the opportunity to play.
Whether it's organising a charity football match, hosting a World Cup-themed bake sale, charging £1 to watch a match screening at school, holding a penalty shootout competition or creating a sponsored football challenge, supporters can choose from a range of fundraising ideas available on the Donate Directly website.
For many children in Gaza and flood-affected communities in Pakistan, access to basic sports equipment is simply out of reach. Yet football continues to provide hope, resilience, friendship and a sense of normality. Donate Directly wants to change that.
Shakira Rahman, Woman and Young People Ambassador at Donate Directly, said:
“Football has the power to unite people across borders, cultures and backgrounds. As the world comes together to celebrate the beautiful game, we want children in Gaza and Pakistan to feel part of that excitement too. Something as simple as a football or a pair of trainers can help a child exercise, socialise, build confidence and simply enjoy being a child.”
“We're encouraging schools, football clubs and communities across the UK to get involved and create their own fundraising initiatives. Together, we can ensure that the joy of the World Cup reaches children who need it most.”
Iqrar Ul Hassan, Founder of Donate Directly, added:
“Having direct access to some of the poorest communities in Pakistan, I see first-hand the challenges many children face every day. Something as simple as a football can bring joy, friendship and hope. This campaign is about giving children a reason to smile, a chance to play, and the opportunity to enjoy the spirit of the World Cup just like children anywhere else in the world.”
The campaign also highlights the growing role of technology in modern fundraising. As the world's first AI-powered charity, Donate Directly enables supporters to quickly create personalised fundraising pages, track progress and share campaigns with friends, family and wider networks.
The charity platform hopes hundreds of schools and community groups across the UK will join the initiative over the coming months. To create a fundraiser or support the campaign, visit Donate Directly's website and choose from a range of football-themed fundraising activities.
For further information contact Naz on 020 3355 8587 or email [email protected]