National retailer Doors 2 Floors will be participating at London Fashion week in September as part of the acclaimed fashion brand Amschela’s Catwalk debut at London Fashion Week.

The Batley based company has been commissioned by the prestigious internationally acclaimed fashion brand, Amschela to provide a number of Deanta doors for the catwalk and photoshoot element of their debut at London Fashion Week in September 2026.

Headed up by one of Britain’s top new fashion designers, Keri Andriana, Amschela is renowned across the UK, Europe and Australia and also boasts a boutique in Beverley Hills via stockists, Urbinique.

The award winning British luxury brand is known for its high end urban range of clothing. The company is also renowned for creating crafting collection of timeless Vegan designer handbags, that have been featured in prestigious fashion magazines such as British Vogue, Elle, Vanity Fair, Tatler and British GQ.

The company has recently ventured into clothing and a plethora of accessories.

Keri Andriana, the award winning Founder & Chief Designer of Amschela believes Doors 2 Floors is the ideal partner to team up with, due to a shared vision of providing opportunities to young people and having a discerning, young, vibrant and fashion conscious customer base: “From the very beginning, we believed and still believe that we make the best designer handbags in the world. Our commitment to social responsibility and sustainability sets us apart. Some might call that a bold statement, but we have the processes to prove it.
“Doors 2 Floors shares a similar ethos to that of Amschela, by giving young people a start in life by taking the time to work with students and schools, whilst also retailing fashionable, sustainable and chic products.

“Amschela produce 100% Vegan high-end handbags. However, we are not just handbags; we are rewriting the rules of fashion. We have also recently introduced a clothing line – with a number of items from the collection on display at the Catwalk element of the Show will take place in September.

“We wanted to visualise something special, something out of the box, that will make the September 2026 Catwalk element of the London Fashion Week, which will be truly unique, therefore, we are delighted to team up with Doors 2 Floors, who will provide a number of internal doors, handles and more.

“We have many exciting ideas and products to showcase. We even know where Batley is now!”

Ismaeel Basar, Managing Director of Doors 2 Floors said: “We’re proud to have an opportunity to work with Amschela, a truly international fashion powerhouse during Amschela’s London Fashion Week debut in September 2026. Doors 2 Floors range of Deanta internal doors, handles and more, will showcase our collective dedication to innovation, making the products the perfect backdrop to the most prestigious event in the London Fashion week calendar.

“This collaboration is a powerful statement towards responsible consumption. Working with an award winning fashion designer, who is so humble and classy, despite her achievements is an honour; Keri shares our vision for social responsibility, fashionable products and sustainability.

“We also look forward to working with the Batley Multi Academy Trust, who are equally excited to be working with Keri. Her knowledge of the fashion industry, despite coming from a legal background is truly extraordinary and a number of lucky students will be able to say that they had an opportunity to work with one of the most popular designer fashion brands in the UK and the world.

“We’re committed to showcasing our products at the London Fashion week and providing consumers with options that put responsible practices at the forefront of a fashionable home.”

As part of the initiative, learners at the Batley Multi Academy Trust, who will be tasked with designing a number of bags, some of which will be considered for production.

Sam Vickers, CEO of The Batley Multi Academy Trust said: “This excellent initiative will ensure learners will receive mentorship and design expertise from a renowned fashion designer. This is a fantastic project to help learners stay engaged in education and build a brighter future.”

Doors 2 Floors and Amschela will be providing updates in relation to the London Fashion Week Collaboration across their social media channels.

Based in Bradford Road, Batley, Doors2Floors is one of the UK’s leading retailers and manufacturers, showcasing thousands of products, including bestselling doors from brands such as Deanta.
Doors2Floors has a number of celebrity clients including models and influencers.

Amschela handbags and clothing lines combine a simplistic and elegant contemporary design, designed to fit into the wearer’s main capsule collection of timelessness. A testament to classic styles adapted with modern yet distinct texturing in a bold yet alluring colour palette. Each colourway stirring up an identification structure that is transcending in character and will last for years to come.

Since launch the brand has gained huge traction and featured in Sky, ITV, Google, British Vogue, Elle, Vanity Fair, Tatler, British GQ and many more. Amschela recently won the SW Luxury Accessories Retailer Award at the Bristol Life Awards and Business of the Year at the MTM Awards & was a finalist at the Great British Entrepreneur Awards 2019.