The GAC brand, officially represented at the GAC AVTODOM dealership, has won the international bema! 2026 award. The award was presented in the Best Roadshow category (a company management event tour) for the large-scale project Welcome to the GAC Family. This victory confirmed the high quality of the brand's communications strategy and the effectiveness of its approach to engaging with the Russian audience.

The bema! Award is one of the leading international awards in event marketing and communications. Each year, experts recognize projects that have a significant impact on brand development and help build strong relationships with consumers. The victory of the GAC Family project demonstrates that the company's chosen development strategy in Russia and the creation of a unique customer experience fully align with the highest professional standards in the automotive industry.

The Welcome to GAC Family project is a strategic platform for building long-term relationships with Russian customers. It is founded on the values of family, trust and hospitality, which are equally close to Russian and Chinese cultures. A series of off-site events, GAC Family House, became the campaign's central event. Large-scale brand spaces, architecturally reminiscent of traditional Chinese pavilions, opened in Moscow, Yekaterinburg, Kazan and Nizhny Novgorod in the summer of 2025. Guests could explore the current GAC model lineup, sign up for test drives, and spend quality time with their families. A landing page was created specifically for the project. The GAC Family Stories user story competition was organized. The event was attended by over 12900 people, with over 2200 applications collected and over 1200 test drives conducted. The project's total media reach exceeded 76 million contacts.

The flagship GAC GS8 city SUV is one of the GAC brand's key models. This full-size vehicle combines modern design and a high level of comfort. It is equipped with a powerful 2.0-liter turbocharged gasoline engine, paired with a modern eight-speed automatic transmission. The interior of the seven-seater GAC GS8 with three rows of seats makes it an excellent choice for family trips. The all-wheel drive system ensures confident handling on all types of roads.

Sergey Vorobyov, Head of Sales at GAC AVTODOM, noted: "We are actively promoting the brand in Russia and are constantly seeking new ways to communicate with our customers. The brand's victory in this prestigious international award is the result of the team's extensive work. We are confident that GAC will continue to regularly hold events that allow car owners to learn about the technical specifications of its vehicles and understand the brand's philosophy."