Elora Priyadarsini Jena is an internationally certified Permanent Makeup (PMU) artist, Korean aesthetics practitioner, beauty educator, and entrepreneur. She has introduced Permanent Makeup and Korean Aesthetics treatments—including Microblading, Nanoblading, Lip Blushing, and Permanent Eyeliner—to the Indian beauty market through her brand, Elora's PMU and Korean Esthetics.

Before entering the beauty industry, Jena spent over a decade working with leading companies in London's Information Technology sector. That background, she says, sharpened her attention to detail, precision, and problem-solving—skills she now applies to her aesthetics practice.

Driven by an interest in global beauty standards and innovation, Jena pursued advanced training in Permanent Makeup and Korean beauty techniques, earning 29 international certifications from beauty academies and training institutes across multiple countries.

Based in Chandigarh, Jena launched Elora's PMU and Korean Esthetics in November 2023, with a mission to bring authentic Korean beauty procedures and internationally recognized Permanent Makeup treatments to Indian clients. The brand has since expanded its presence to Delhi, Pune, and London.

Jena specializes in techniques including Microblading, Nanoblading, Ombré Brow, Lip Blush, Permanent Eyeliner, Camouflage Scar work, and permanent eyelashes. She is known for an approach that enhances a client's natural features rather than imposing a uniform aesthetic.

Under her leadership, the clinic has served over 800 clients and built a following among social media influencers, beauty enthusiasts, and industry experts. The clinic uses FDA-approved pigments, Korean technology, advanced PMU techniques, and premium skincare products.

Beyond client services, Jena is committed to education and industry development, actively training and mentoring aspiring PMU artists to help professionalize the field in India.

Her mission: to help people feel good about themselves through safe, internationally standardized beauty treatments, while introducing advanced Permanent Makeup and Korean beauty practices to India.