SINGAPORE – Millennium Hotels and Resorts (MHR) has retained its position as Singapore's most valuable hotel brand in 2026, according to the latest Singapore 100 report by Brand Finance. The hospitality group also achieved the distinction of being Singapore's fastest-growing hotel brand, with its brand value increasing by 25% to USD 526 million.

The strong performance helped MHR rise to 27th place among Singapore's most valuable brands. The growth reflects the success of the company's diversified hospitality offerings, including the continued expansion of its lifestyle-focused M Social brand and the strengthening of its MyMillennium loyalty programme, which provides members with exclusive benefits and personalised travel experiences.

In addition to its brand value growth, Millennium Hotels and Resorts significantly improved its brand strength ranking, earning a Brand Strength Index score of 61.6 out of 100 and an A+ rating. The company was recognised for its reputation, accessibility, customer trust, and commitment to sustainability initiatives across its global operations.

Commenting on the achievement, Millennium Hotels and Resorts stated that the recognition reflects the dedication of its teams worldwide and the company's ongoing efforts to enhance guest experiences, expand lifestyle offerings, and strengthen customer engagement through innovation and digital transformation.

With a portfolio of 145 hotels across 80 destinations worldwide, Millennium Hotels and Resorts continues to focus on delivering memorable hospitality experiences while investing in technology, sustainability, and loyalty-driven growth strategies.

The company plans to further accelerate its commercial transformation initiatives through digital innovation, strategic partnerships, and enhanced guest personalisation to support long-term growth across its global portfolio.

Travellers can explore exclusive offers and rewards through the MyMillennium loyalty programme while enjoying award-winning stays at Millennium Hotels and Resorts properties worldwide.