Ohana Growth Partners, a leading Planet Fitness franchise division, that operates nearly 94 clubs across Wisconsin, Michigan, Maryland, Washington D.C., Tennessee, Florida, Washington, and California, has announced a partnership with two standout American athletes who will compete on the world stage in Italy this February. This marks Ohana Growth Partners' first collaboration with athletes of this caliber, with both proudly hailing from Wisconsin.

Biathlete Deedra Irwin, from Pulaski, WI and cross-country skier Kevin Bolger, from Minocqua, WI will serve as hometown ambassadors for the franchise group as it continues expansion into the Midwest. The Ohana Growth Partners will open their first club in the state of Wisconsin in early 2026. The club will be located at 2500 S. Main Street in Rice Lake, Wisconsin.

The partnership underscores Ohana Growth Partners' commitment to supporting wellness, confidence, and community pride; values that have been deeply rooted in both athlete's personal journeys. As part of the collaboration, Irwin and Bolger's likeness will appear across regional marketing, including digital promotions, mailers, billboards, in-club signage, and through social media, spotlighting their Wisconsin roots and the spirit of perseverance they bring to the world stage.

"We're proud that our expansion into Wisconsin is guided by partnerships that genuinely resonation with local communities," said Justin Drummond, President of Ohana Growth Partners. "Deedra and Kevin embody what it means to prioritize health and fitness and commit to bettering yourself, values that align perfectly with our mission."

"We're thrilled to be working with Deedra and Kevin as they represent the very best of Wisconsin- determination, grit, and heart," stated Peter Hall, Director of Marketing for Ohana Growth Partners. "As we get ready to open our new Rice Lake club in Wisconsin, we want members to feel inspired by local talent that reflects the strength and resilience of this community. This collaboration represents where our company is headed, expanding our footprint while uplifting the communities we serve and encouraging everyone to prioritize both physical and mental wellness."

Both athletes will continue their training before heading to the international competition in February, carrying with them not only the pride of Wisconsin, but also the support of their hometown state.

Deedra Irwin stated, “Partnering with Ohana Group Partners means a lot to me. I've seen firsthand how fitness can change lives, not just physically but mentally as well. Supporting the Planet Fitness Rice Lake club opening is a great opportunity to help bring more wellness resources to people in Wisconsin, and I'm proud to be a part of something that encourages healthier communities in my home state."

Every Planet Fitness membership includes free fitness training with certified trainers, a wide selection of strength and brand-named cardio equipment, and access to the free Planet Fitness App featuring hundreds of on-demand digital exercises. The balanced mix of cardio and strength equipment ensures members of all fitness levels have everything they need to meet their fitness goals.

PF Black Card® members enjoy exclusive perks and discounts which allow them to bring a guest anytime at no additional charge, visit any of Planet Fitness's 2,800+ club locations Worldwide, and have access to the Black Card Spa® with massage chairs, HydroMassageTM, and so much more. Planet Fitness clubs offer convenient hours and best-in-class equipment where anyone can get a good workout, regardless of fitness level.

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