BALER, AURORA — July 30, 2026 — Aurora.ph, the premier travel and technology platform for Aurora Province, officially announced a landmark national partnership with Starbucks Philippines (Rustan Coffee Corporation). Under this strategic alliance, Starbucks Philippines joins as an official National Brand Corporate Partner for The Aurora Chronicles: Order of the Dawn, the platform’s lore-driven, province-wide adventure quest.

This landmark collaboration bridges world-class retail hospitality with cutting-edge digital travel gamification, creating an immersive experience for thousands of travelers exploring the pristine coastlines, historical sites, and natural wonders of Aurora Province.

Fueling the Quest: Starbucks Integration in "Order of the Dawn"

As Chapter One of The Aurora Chronicles unfolds across the eight municipalities of Aurora, Dawn Chasers embark on an epic quest to decipher clues, solve staggered Riddle Drops, and locate 25 hidden Luminous Stones.

• The Starbucks Shard Seeker Rewards: First Finders who successfully locate physical shards will receive exclusive Shard Seeker Bundles featuring co-branded, limited-edition Starbucks Philippines merchandise, and tumbler collections.
• Integrated Digital Quests: Aurora.ph platform users and Travel Bingo players can unlock special digital badges, bonus raffle entries, and exclusive Starbucks Rewards stars by completing check-in milestones on the portal during their travels.

A Synergistic Partnership: Shared Value Across Three Pillars

1. Benefits for Starbucks Philippines

• Unmatched Brand Affinity & Gen-Z/Millennial Engagement: Connects the iconic coffeehouse experience directly with active lifestyle travelers, surf enthusiasts, and digital nomads exploring coastal destinations.
• Innovative Digital-to-Physical Foot Traffic: Drives high-intent tourist traffic from the Aurora.ph platform directly into digital campaigns.
• Expanded Regional Footprint: Highlights Starbucks' commitment to supporting emerging tourism corridors outside Metro Manila through meaningful cultural and eco-tourism initiatives.

2. Benefits for Aurora.ph

• National Brand Validation: Partnering with an internationally revered corporate leader reinforces Aurora.ph’s standing as the definitive digital gateway to the province.
• Elevated Player Incentives: Incorporating premium Starbucks rewards boosts participation rates and viral social engagement across the Order of the Dawn campaign.
• Omnichannel Marketing Reach: Expands the portal's marketing exposure through collaborative social media campaigns and cross-promotional digital drops.

3. Benefits for Aurora Province

• Sustainable Eco-Tourism Growth: Promotes responsible, distributed travel across all eight municipalities—from Baler to Dilasag—dispersing economic benefits directly to local communities, guides, and small businesses.
• Elevated Tourism Profile: Positions Aurora Province as a forward-thinking travel destination that seamlessly marries rich history, pristine nature, and modern lifestyle amenities.
• Community Empowerment: Aligns with shared social responsibility goals, encouraging travelers to respect local heritage while supporting local economic development.

Executive Statements

"Our vision for Aurora.ph has always been to transform how people experience our home province—turning passive sightseeing into an active, meaningful journey," said Vince Isleta, the Founding Team at Aurora.ph. "Welcoming Starbucks Philippines as a National Brand Corporate Partner validates the power of gamified tourism. Together, we are offering Dawn Chasers and everyday travelers an unforgettable blend of adventure, culture, and world-class hospitality."

"At Starbucks Philippines, we strive to create a 'Third Place' that brings people together and fosters genuine connection wherever they are," said a representative from Starbucks Philippines. "Partnering with Aurora.ph allows us to celebrate the natural beauty, rich history, and vibrant communities of Aurora Province while delighting our customers with innovative, reward-rich experiences along their journey."

How to Participate

Travelers can register for free on the Aurora.ph portal, unlock the interactive Glyph Grid, and start their quest as a Dawn Chaser. Details regarding co-branded Starbucks promotions, digital check-in milestones, and special Riddle Drops will be broadcast across the official Aurora.ph platform and social media channels.

About Aurora.ph

Aurora.ph is the official digital travel and lifestyle portal dedicated to showcasing the culture, history, natural wonders, and local businesses of Aurora Province. Through innovative gamification features—including the Aurora Travel Bingo and The Aurora Chronicles—Aurora.ph connects inbound tourists with authentic local experiences while empowering municipal tourism ecosystems.

About Starbucks Philippines

Since opening its first store in 1997, Starbucks Philippines (operated by Rustan Coffee Corporation) has grown to become a beloved coffeehouse destination across the archipelago. Guided by its mission to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time—Starbucks Philippines remains committed to ethical sourcing, community service, and environmental stewardship.

Media Contact
Aurora.ph Media Relations
Email: [email protected]
Website: www.aurora.ph
Social Media: @exploreAuroraPH