Denver, CO | January 20, 2026

Fan Day Nation, a leading athlete branding and sports marketing company, and kick The Concrete, A boutique media company dedicated to storytelling at the crossroads of sports, music, and fashion, announced the launch of their collaborative monthly podcast, KickIn with Fan Day Nation.

Hosted by Victoria Hernandez from Kick The concrete, Adisyn Perry, and Mikayla Nagl, the podcast dives into trending topics and compelling deeper conversations where sports culture meets music, fashion, and broader creative expression. Each episode brings fresh perspectives, expert insights, and authentic conversations designed to inspire athletes, coaches, creatives, and fans alike.

In a world where athletes and cultural influencers increasingly build their legacies through multifaceted personal brands, KickIn It with Fan Day Nation serves as a platform to highlight untold stories, celebrate cultural crossovers, and empower listeners to embrace visibility with purpose. From game-chasing fashion moments on and off the field to the music that fuels training regimens and the cultural narratives shaping modern sports, the show bridges performance, style, and self-expression.

Fan Day Nation, with its focus on ro-quality media production, personal brand strategy, mental performance coaching, and monetization support for emerging athletes, college players, coaches, and professionals, average 30,000 video impressions monthly and boasts over 9,000 Youtube subscribers. The company empowers individuals to be seen, get signed, and land sponsors by handling branding and content execution, allowing clients to prioritize performance and growth.

Kick The Concrete complements this mission through its emphasis on meaningful storytelling and community connection. The media company’s Instagram posts regularly achieve around 100,000 impressions monthly and it has spotlighted influential figures including Grammy-winning artists Rhymefest, Dallas Mavericks DJ Ivy Winfrey, and NFL stylist Infamis Missy (named Kick The Concrete's 2025 Stylist of the Year for her work as a lifestyle architect bridging culture in Chicago).

"Together, Fan Day Nation and Kick The Concrete share a powerful vision: to inspire and empower at the intersection of sports and culture," said Mike Evans, Founder of Fan Day Nation. "Storytelling is the key to helping athletes, coaches, and creatives stand out authentically. This podcast extends that mission by creating a space for real conversations that go beyond stats and scores celebrating the full human story behind the performance."

Victoria Hernandez added, "We're excited to bring this collaboration to life. Sports, music, and fashion aren't separate worlds; they fuel each other. Through KickIn It, we aim to uncover those connections, spark motivation, and show how personal branding can open doors in every arena."

Episodes of KickIn It with Fan Day Nation will be released monthly and available on major platforms including YouTube (via Fan Day Nation's channel), Spotify, Apple Podcasts, and more. Listeners can expect dynamic discussions, guest appearances from athletes and culture shapers, and practical insights on building influence in today's interconnected landscape.

Fans, athletes, coaches, and media professionals are encouraged to subscribe now and join the conversation. Follow @fandaynation on YouTube, Instagram, and X, and @kicktheconcrete on Instagram for episode announcements, clips, and behind-the-scenes content.
About Fan Day Nation

Fan Day Nation specializes in athlete branding and sports marketing for youth, college athletes, coaches, and professionals. Offering full-spectrum services—including pro-quality media, personal brand strategy, mental performance coaching, and brand monetizationFan Day Nation helps clients build standout visibility and legacy while focusing on what matters most: performance and transition. Learn more at https://fandaynation.com.

About Kick The Concrete
Kick The Concrete is a boutique media company inspiring excellence and purpose through storytelling at the intersection of sports, music, and fashion. Committed to community, culture, and authentic narratives, it connects audiences with the people and moments shaping modern life. Visit https://www.kicktheconcrete.com.