Ratangarh, Rajasthan, India – November 3, 2026 – Handcrafted furniture and home décor brand, Mamta Handicraft, today unveiled its Diwali campaign to support and encourage the artisans of Rajasthan who form the backbone of the brand, giving their art a form of expression. As the families celebrate Diwali on November 8, the campaign urges them to opt for handmade and showcases the artisans behind the furniture and décor at mamtahandicraft.com.

Traditional craft communities are among the most active and significant parts of the year during the festive season. Mamta Handicraft's Diwali campaign is centred around the artisans to make people understand the people and the traditions behind the products, and to ensure that there is constant demand for handcrafted products.

What the campaign is about

Diwali campaign is an initiative to promote craftsmen of Ratangarh and the Rajasthani craft tradition. It is based on three concepts:

• Putting artisans in the spotlight: letting customers know the artisans behind their furniture and décor and the skill and time involved in the making of each piece.
• Choosing handmade this Diwali: Encouraging families to pick up a handmade product for their festive refresh and gift giving this Diwali, rather than the mass-made options.
• Sustaining local craft: Encouraging continued demand for the crafts through festivals to maintain the workshops and help the livelihoods of crafts people and their families.

Why it matters

Traditional crafts in India rely on the interest of buyers, and their demand must sustain. Customers who select hand made furnishings and decorations provide a boost to the survival of these skills and motivate them to be transmitted to the next generation. For Mamta Handicraft that is active with artisans from its own geographic region, Rajasthan, the festive season is a good time to say thanks and encourage additional households to join the cycle.

"Behind each of our creations is an artisan who has built his/her skill over many years and this Diwali we hope that people will see and appreciate the work of the artisans as well as their families." – [Jeevraj Suthar, MD], Mamta Handicraft

How customers can take part

The campaign can be supported by customers by purchasing handmade Rajasthani furniture and home decor for their homes or for Diwali gifts. Since handmade items are made with time, it is hoped that the customers order in advance so that they can get them before the festival. Special orders and gifts are available via the web.

About Mamta Handicraft

Mamta Handicraft is located in Ratangarh, Rajasthan, and creates and sells handmade furniture and home décor inspired by tradition of artisans in Rajasthan. The company brings together skillful craftsmen and demands of the modern home, thus creating pieces that are skillfully crafted with everyday usability.