GOTHENBURG, SWEDEN — Digital strategist Anastasiia Sosyniuk, co-founder of the international growth consultancy Go Global, delivered a session at Vitalis 2026, Scandinavia's leading conference for digital health and healthcare innovation, held annually in Gothenburg. Her talk, titled "AI Visibility for HealthTech: How HealthTech Startups Can Stand Out in AI Search," addressed how HealthTech companies must evolve their marketing and communications approach as AI tools increasingly shape how people find information.
With AI assistants like ChatGPT, Gemini, and other large language models becoming a go-to resource for healthcare professionals, investors, and decision-makers, companies can no longer rely solely on traditional search rankings. Sosyniuk walked attendees through Generative Engine Optimization (GEO), a fast-emerging practice aimed at helping brands become sources that AI systems recognize, trust, and reference.
"Visibility is changing fast," Sosyniuk said during the session. "It's no longer just about search rankings, but about how AI evaluates trust, expertise, and authority. Those who adapt early will lead."
Using industry data and practical examples, Sosyniuk outlined a set of strategies HealthTech organizations can apply to strengthen their standing on AI-driven platforms:

Pinpointing the HealthTech publications, journalists, and industry outlets that AI models cite most often
Applying technical SEO and structured data techniques that support Answer Engine Optimization (AEO)
Using earned media coverage and third-party endorsements to reinforce credibility
Recognizing the narrow window after content is published that most influences AI visibility
Balancing owned and earned media channels to build lasting digital authority

The session drew a mix of founders, healthcare innovators, marketing executives, and communications professionals looking to understand how AI is changing the way content gets discovered and brands get noticed in the healthcare space.
Vitalis 2026 gathered healthcare providers, policymakers, researchers, technology companies, and entrepreneurs from across Europe to explore the direction of digital healthcare and innovation.
At Go Global, Sosyniuk works with technology companies on international expansion, market-entry planning, and visibility strategy across both conventional and AI-powered search channels.
About Anastasiia Sosyniuk
Anastasiia Sosyniuk is a digital strategist, international marketing consultant, and co-founder of Go Global. She brings more than 15 years of experience in digital marketing, business development, and global expansion, advising technology companies on growth strategy, market positioning, demand generation, and AI-era marketing. Her focus is helping organizations grow beyond their home markets and establish lasting visibility in a shifting digital environment.

About Go Global
Go Global is an international growth consultancy that helps technology companies expand into new markets and scale within competitive global industries. Its services span go-to-market strategy, international expansion, demand generation, digital marketing, and AI visibility.
Go Global partners with startups, scale-ups, and established technology businesses in sectors such as HealthTech, SaaS, Cloud, and AI, pairing strategic consulting with hands-on execution to help clients build market presence, generate demand, and connect with decision-makers globally.
As AI reshapes how buyers research and choose solutions, Go Global guides companies through Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), content strategy, and digital authority building — helping clients become trusted sources that AI systems can find, cite, and recommend.
For more information, visit https://www.goglobal.today

About Vitalis
Vitalis is Scandinavia's leading meeting place for digital health, eHealth, and healthcare innovation. Held annually in Gothenburg, Sweden, the conference brings together healthcare providers, policymakers, researchers, technology companies, startups, and industry leaders to explore the future of healthcare through digital transformation.
For more information, visit https://vitalis.nu

Media Contact:
Anastasiia Sosyniuk
Go Global
+380 63 599 3573