Amsterdam, 22 MAY 20206 - Growth Experiment management platform GrowthLab now turns a single sentence into a complete, scored growth experiment, and uses a team's past outcomes as evidence when designing the next one. It is free for growth and product teams at growth-experiments.com.

GrowthLab applies AI across the whole experiment loop, not just idea generation. A user types one sentence describing what they want to test, and GrowthLab drafts a structured hypothesis, a fitting test method, a sample size, a risk level, and ICE and ROTI scores. For broader goals, it recognizes a strategic objective and lays out a laddered program of three experiments, demand, then feasibility, then acquisition, where each step has a gate that decides whether the next one runs.

What GrowthLab's AI does:
1. Drafts a full experiment from one sentence: hypothesis (If/Then/Because), test method, sample size, risk, and ICE plus ROTI scores.
2. Turns a strategic objective into three laddered experiments, each gated on the previous result.
3. Cites a team's own past learnings as evidence when generating the next batch, so results compound instead of resetting.
4. Grounds every suggestion in the team's real business context, not generic templates.

Free to start at growth-experiments.com.

"Most tools generate ideas and stop there," said the GrowthLab Team. "AI experiment management means the system also scores the idea, scopes the test, and learns from the result, so the next experiment is sharper than the last."

About GrowthLab: GrowthLab is a free experiment management tool for growth and product teams. Unlike A/B testing and feature-flag tools built for engineers, it helps teams prioritize, run, and learn from experiments in one place, with AI-assisted experiment design, ICE and ROTI scoring, and a compounding learning library. Learn more at growth-experiments.com.