At this year’s IBC 2025, we’re proud to announce a strategic partnership between Gyrus AI and Tecla Systems . Together, we’re transforming how media companies discover, organize, and monetize video content through the integration of Semantic Media Search into the MediaHive Media Asset Management (MAM) platform.

Why This Matters for Media & Broadcasting?

The volume of video being produced is skyrocketing while production timelines keep shrinking. Traditional manual tagging and metadata-heavy approaches can no longer keep up. This new solution eliminates those bottlenecks by delivering:

80% faster clip retrieval across archives
10× more cost efficiency compared to traditional metadata or LLM-based tools
Flexible deployment on-premises, in the cloud, or hybrid
Natural search using text, image, or audio queries
A Smarter Way to Manage Content
MediaHive already enables broadcasters and content creators to manage ingest, storage, editing, and distribution with seamless integration into Adobe, Avid, and post-production workflows. With Gyrus AI’s semantic search layered on top, users can:

Discover the right scene instantly with contextual search
Auto-generate transcripts, metadata, and relationships between assets
Streamline collaboration with browser-based workflows
Unlock new monetization models through data-driven content management
“The ability to locate the right content at the right time is critical for broadcasters and media companies,” said Chakra Parvathaneni, Co-Founder & CEO of Gyrus AI. “By bringing our intelligent search into MediaHive, we’re enabling customers to manage their content more effectively and unlock new value.”

“MediaHive was built to provide simplicity and scalability in managing assets,” added Paul Wilkins, Director of Products at Tecla Systems. “Partnering with Gyrus strengthens our vision — making archives more discoverable, workflows more efficient, and helping clients unlock the value of their archives.”

Where to See It
📍 Live demo at Booth 1.F14, IBC 2025
👉 Full blog and details here: https://gyrus.ai/blog/tecla-systems-gyrus-ai-partner-bring-next-gen-semantic-media-search-media-hive-mam-at-ibc/