H-E-B Expands Its Customer-Centric Vision with Enhanced HEB SURVEYS Program
Empowering Texans Through Feedback – A Data-Driven Initiative to Reinvent Grocery Shopping

San Antonio – H-E-B, one of the most trusted and community-focused grocery chains in the United States, proudly announces the expansion of its customer engagement strategy through its improved HAVE SUR platform. This upgraded feedback initiative is designed to put the customer voice at the forefront of every decision—ensuring H-E-B stores remain not just places to shop, but hubs of personalized, responsive service.

For decades, H-E-B has built a legacy based on community trust, high-quality products, and an unmatched in-store experience. Now, through HEB SURVEYS, the company is strengthening this legacy by turning real customer insights into powerful change—from product assortments and store cleanliness to checkout speed and employee service.

A Platform That Listens—and Acts
Unlike traditional feedback methods, HEB SURVEYS harnesses real-time analytics, location-specific data, and customer sentiment tools to provide a complete picture of shopper satisfaction. Customers can participate online using their purchase receipt at www.heb.com/survey,

Key goals of the initiative include:

Delivering faster in-store improvements based on local feedback

Adapting product availability to meet community needs

Recognizing and developing frontline employees based on real performance reviews from customers

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Rewarding the Voice That Matters Most: Yours
As a token of appreciation, customers who complete the survey are entered into a monthly drawing for H-E-B gift cards, valued up to $100. More than just a reward, this is H-E-B’s way of saying thank you for helping shape the future of local grocery shopping.

Leadership Statement
"At H-E-B, our customers have always guided the way we do business. Their voice is not only heard—it’s a vital part of our strategy,”on“The insights we receive through HEB SURVEYS allow us to better serve each community, store by store, aisle by aisle.”

The Impact of HEB SURVEYS So Far
Since launching the upgraded platform:

Over 250,000 customers have participated across Texas

Store-specific enhancements such as improved parking lighting, new self-checkout systems, and expanded local product lines have been implemented based on direct survey feedback

Over $50,000 in gift cards have been awarded through survey sweepstakes

This is just the beginning. H-E-B aims to expand the capabilities of the survey platform to include more personalization, multi-language support, and seasonal customer campaigns by the end of the year.

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All customers who recently shopped at any H-E-B location are encouraged to participate by visiting www.heb.com/survey and completing the short feedback form. The more voices involved, the better H-E-B can continue to serve with precision, heart, and integrity.

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Media Contact:
H-E-B Corporate Communications
📞 Phone: (210) XXX-XXXX
📧 [email protected]
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