Lakeville, Minnesota, December 19, 2025 - Home Business Magazine, a trusted resource for home-based entrepreneurs and remote professionals, is excited to announce a new episode of Home Business Podcast featuring Jeff Swartz, an expert in location-based marketing and advanced digital advertising strategies.

In this conversation, Jeff Swartz talks about how AI-driven targeting is changing the way for businesses to reach customers. He breaks down how brands can move beyond ad campaigns and start engaging with the right audience with the help of data-led approaches.


The episode dives into the real-world applications of geofencing and how it really makes a difference in campaigns. He also shared the ways in which artificial intelligence can boost the accuracy of ads and why using next gen targeting strategies is becoming a matter of course for businesses. Jeff drops some seriously practical knowledge about why advertisers need to stay on top of what is working today and how to adjust to the ever-changing digital landscape.

Key topics on the table include:
• The lowdown on geofencing: what it is and how businesses might actually use it to get some real bang for their buck
• How AI can really make your ads more relevant and cut down on wasted ad spend
• Why traditional digital ads are starting to lose their oomph
• Some ideas on how businesses can whip up more personalized ad experiences
• What success looks like in the next gen digital ad world, right now, today

Listen to the full podcast episode here!

About the author: Home Business Magazine helps startup owners, remote professionals, and digital or home-based businesses with industry insights, expert strategies, tips, hacks, practical guidance, tools, and technologies. Which supports them to grow with confidence.

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