Huntsville, AL – October 10, 2024
Hugewick Playful Wax Candles today announced a major partnership with Romantix Stores, a leading retailer in adult novelty products with 75 locations across the United States. This collaboration introduces Hugewick's unique line of candles to Romantix's inventory, offering customers an unparalleled way to foster emotional connections and elevate self-care routines through massage and sensual wax play.
Hugewick's journey began with securing its first partner, Tiara Trudeau-Gullotta, Board Certified Sexologist by the American Board of Sexologists and owner of Sultry Company in Huntsville, AL. Recognizing her industry expertise, commitment to product excellence, and mentorship role, CEO Michael Jordan approached her for validation. "I knew if I could get her and her staff's approval, then we had a great product," Jordan said. "She and her staff indiscriminately review each product Sultry Company carries—if it doesn't pass, they don't stock it." Thrilled by their acceptance, Jordan credits this partnership as a pivotal proof of concept.
Tiara introduced Hugewick to Nicole Leinbach Hoffman, founder of RetailMinded.com—a globally recognized retail resource since 2007—and STIMULATE: A B2B Sexual Wellness Trade Show, Conference + Community, which debuted in 2023. Hugewick's debut at the STIMULATE show in Nashville, TN, in August 2024, proved transformative, adding 14 accounts in just five days. "It was such a great opportunity," said CMO Tim Jordan. "We will be attending in 2026 on the main floor."
Hugewick Playful Candles, developed by global massage and skincare educator Michael Jordan, melt into a luxurious, skin-softening massage cream infused with hydrating soy and sunflower oils, or harden into aromatic wax for play sessions. As the industry's only professional wax play candles with scents, they feature playful, bright designs reminiscent of the 1950s and 1960s, evoking lightheartedness and safe adventure. The brand's "Be Playful" line includes fun, light aromas, with a forthcoming "Be Naughty" series planned for 2026, featuring masculine, warmer scents inspired by BDSM lifestyles.
"We are more than just a candle company with basic aromas," said Michael Jordan, CEO and co-founder of Hugewick. "We innovate seasonally and are expanding our brand with new products to meet evolving customer needs."
Tim Jordan, CMO and co-founder, added, "Hugewick currently offers our 'Be Playful' line of fun, playfully light aromas. In 2026, we'll release the 'Be Naughty' Line with more masculine, warmer aromas and matching imagery. We're aiming for full market coverage, becoming the kings of candles in every state."
The partnership with Romantix underscores Hugewick's rapid growth as the adult novelty industry's fastest-growing candle company, with over 50 U.S. locations. Hugewick Candles are available for easy reorders with no minimums, crafted by the Jordan brothers—both Navy veterans with deep expertise in wellness and kink education. Michael brings 20 years as a multi-location spa owner and aromatherapist, while Tim, a Shibari educator with eight years in Japan, oversees manufacturing and community outreach.
About Hugewick Playful Wax Candles
Hugewick Playful Waxxx Candles is a Huntsville, AL-based company founded by brothers Michael and Tim Jordan, combining massage expertise with playful innovation. Committed to respecting the earth, each other, and making the world better, Hugewick offers unique candles for intimate, relaxing experiences. For more information, visit www.hugewickcandles.com or follow @hugewickcandles on Instagram.

Media Contact:
Michael Jordan
CEO, Hugewick Playful Wax Candles
Email: [email protected]
Phone: 251.233.1373