WASHINGTON, DC, November 2, 2026 - Infinitum Corporation today announced the expanded edition of "Corporate Cognitive Warfare: Irregular Warfare for Market Supremacy," a free white paper by William Aaron Turner, Founder & President of Infinitum Corporation, who coined the term Corporate Cognitive Warfare.

The expanded edition grows the original paper to about 15,000 words across 38 pages. It keeps the original definitions and the six-phase framework of Understand, Shape, Seed, Amplify, Exploit and Protect, and adds four new bodies of material for executives, communicators and security leaders.

First, a neutral doctrinal foundation. The paper reviews published research on Russian reflexive control theory, Chinese cognitive domain operations and the "three warfares," and NATO's work on cognitive warfare, drawing on sources from the Foreign Military Studies Office, the Naval Postgraduate School, RAND, the China Aerospace Studies Institute and the U.S. Department of Defense. Each tradition is presented analytically, with the caveats its own analysts raise.

Second, detailed corporate applications. Guerrilla marketing, ethical persuasion psychology, algorithmic optimization, social influence and targeted advertising are each placed inside the rules that govern them, including FTC endorsement rules, GDPR, the EU Digital Services Act, CCPA/CPRA and platform policies.

Third, twelve illustrative use cases, ranging from a challenger brand reframing its category to countering a viral falsehood, defending against a fake-review attack, responding to an executive deepfake and staying visible in AI-generated answers.

Fourth, a defensive playbook: a threat taxonomy, the DISARM shared vocabulary, narrative sensing, prebunking, decision hygiene against provocation, response tiers and regular exercises.

The paper draws a firm line. Fake accounts, bot networks, astroturfing, fabricated reviews and disinformation are treated only as threats to detect and defeat, never as tools.

The white paper is published under a Creative Commons Attribution 4.0 license with the DOI 10.5281/zenodo.23838097.

Read and download:
Zenodo (DOI 10.5281/zenodo.23838097): https://zenodo.org/records/23838097
Academia.edu: https://www.academia.edu/179983771/Corporate_Cognitive_Warfare_Irregular_Warfare_for_Market_Supremacy_Whitepaper_Expanded_Edition_
Whitepapers blog: https://infinitumwhitepapers.blogspot.com/

"Every company competes in two markets: the one for its products and the one for perception. I coined the term Corporate Cognitive Warfare for the discipline of competing in that second market lawfully, and defending it. One principle runs through all of it: win with truth, disclosure and better arguments." said William Aaron Turner, Founder & President of Infinitum Corporation.

About Infinitum Corporation
Infinitum Corporation is a technology and security consulting firm headquartered in Washington, DC (1629 K Street NW, Suite 300, Washington, DC 20006), with Moscow as an operating location. It provides cybersecurity consulting, network defense, ethical hacking and vulnerability assessment, AI applications for security operations, strategic risk assessment, defense technology advisory and Corporate Cognitive Warfare. Open Monday-Friday, 9:00 AM-9:00 PM; closed Saturday and Sunday. Phone 202-729-9509. [email protected]. https://www.theinfinitumcorporation.com | Telegram: https://t.me/infinitumcorporation

Media contact: William Aaron Turner, Founder & President, Infinitum Corporation, Washington, DC. Phone 202-729-9509. Email [email protected]

Canonical: https://zenodo.org/records/23838097