The real, surprising answer to why foot traffic seems to be attracted to busy street corners is really quite simple – a view right where people walk. For businesses, an outdoor pavement sign at the side of the street provides a wonderful direct way to attract attention right where your future customers are already passing.

This is one of the first things to consider when it comes to buying any pavement sign. Although base weights also help keep a sign vertical in windy weather, this is much less important (and hence lighter) than the effect of a fixed post in between buildings.
Portability is often more important than a lot of business owners initially think. Easy to move each morning, then put back inside at close, you are actually more likely to use a sign this way with multiple uses than it becoming a nuisance that is skipped in busy-day rushes.

It is how a sign can be seen and when that greatly contributes to the amount of value they provide. Put a sign that can be seen going both ways of foot traffic instead of just the one way, maximizing greater exposure with fewer signs and lower cost.
As pavement signs are handled daily, the durability of materials used is an important consideration. These options do not fade, crack or warp by being exposed to the outdoor elements like most materials made for a temporary display.

The type of outdoor pavement sign you select is also related to updating the message. Snap-frame inserts snap-frame inserts, chalkboards or interchangeable panels also allow a business to refresh promotions or daily specials without having to replace the entire sign each time said promotional message changes.

Also, check with your local council prior to putting up the signage as local regulations often stipulate where each type of pavement signage may be placed and this comes with time restrictions. Rules may cover distance from the curb, size of signs and minimum clearance for pedestrian access.

Investing in quality upfront generally leads to the more economical proposition over the long term rather than replacing less expensive, inferior products time and time again. You're better off with a higher quality sign that can last for years versus multiple lower quality replacements purchased over the same time span which ends up costing you more in total.

Having the same branding on a pavement sign as other storefront elements deepens recognition over time. Branding your logos, colours and fonts and using them on all visible signage makes it easy for customers to spot a business very quickly or even from the roadside in traffic.

Perhaps the best example of an everyday helper is an A-board, a well-chosen pavement sign carries on working for a business each and every day it gets set out bringing in customers who may walk straight past. Taking stability, durability and ease of use into account upfront helps make sure the investment brings genuine, long-lasting returns.

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