To avoid pit falls, consider setting up multiple weeks' worth of email content so you can set it and forget it, making sure you are efficient in following up with your leads while giving yourself time to develop proper communication for them.
A competitor report is typically from web statistics that help you understand where you stand among your competitors. A comprehensive report on the competition will give invaluable information about the marketing strategies put to use by your competitor.
Some competitive reports deal with keywords. The keywords that your competitor uses and the rank they hold in Bing, Google and Yahoo is found in the competitor report. This will also tell you where your competitor stands with regard to that term in each of the search engines.
https://www.cbsecure.co.uk/smart-money-methods-review/