Mount Emei, Sichuan, China – September 2025 – LBTEAS, a premium Chinese tea brand committed to sustainability and authenticity, proudly announces the international debut of its Organic Black Tea, a refined expression of China’s thousand-year-old tea culture crafted for the modern global tea market.

A Tea Rooted in History and Legend

Mount Emei, one of China’s most sacred mountains and a UNESCO World Heritage Site, has been a cradle of tea cultivation for over a millennium. The legendary Xueya has long been admired for its elegant aroma and delicate flavor. Historical records recount that Tang dynasty poet Li Bai and Song dynasty writer Su Dongpo found solace in the tea during their journeys through Mount Emei.

By reviving this cultural heritage, LBTEAS invites modern consumers worldwide to share in the same timeless ritual: sipping a cup of black tea amid the beauty of autumn leaves and misty mountain air. It is more than a drink; it is a cultural journey connecting past and present, East and West.

Crafted with Purity and Care

LBTEAS Organic Black Tea is cultivated in high-altitude organic gardens where the mountain climate and pristine spring waters provide the perfect environment for tea. Each bud is handpicked at peak freshness and processed using time-honored artisanal techniques.

The result is a tea with:

Bright, amber liquor that sparkles in the cup

Delicate floral fragrance with subtle honey-like sweetness

Smooth, lingering taste that comforts in cooler seasons

Rich antioxidants, supporting health and wellness naturally

Meeting Global Demand for Wellness and Sustainability

As global consumers increasingly prioritize organic products and sustainable sourcing, LBTEAS is uniquely positioned to meet this demand. Certified organic and cultivated with minimal environmental impact, Xueya reflects LBTEAS’s mission to preserve nature while delivering uncompromising quality.

“LBTEAS Organic Black Tea is not only a sensory experience but also a conscious choice for health and sustainability,” said an LBTEAS spokesperson. “We believe tea is a universal language that unites people across cultures, and we are proud to introduce Mount Emei’s heritage to the world.”

Expanding Global Reach

With a growing presence in North America, Europe, and Asia-Pacific, LBTEAS continues to build partnerships with specialty tea retailers, luxury hotels, and wellness-focused e-commerce platforms. The launch of organic black tea represents a milestone in LBTEAS’s international journey, positioning the brand as a leading voice for authentic Chinese organic teas in the global premium beverage market.

About LBTEAS

LBTEAS is a premium tea brand dedicated to sourcing, crafting, and sharing the finest organic teas from Mount Emei, one of China’s most revered tea-growing regions. With a strong commitment to authenticity, sustainability, and wellness, LBTEAS offers teas that capture the purity of nature and the richness of Chinese cultural heritage. From handpicked leaves to eco-friendly packaging, LBTEAS ensures every step reflects its vision: bringing timeless Chinese tea culture to global consumers.

Contact LBTEAS
LBTEAS
Email: [email protected]
Tel: +86-28-8411-1861
Website: www.lbteas.com