As Markus Kröger notes in his recent article “The Tectonic Shift in Road Freight Has Begun,” this transition “is not about replacing diesel trucks with electric ones, it’s about redesigning the very logic of logistics.”
A survey by Cox Automotive found 90 percent of fleet owners who have EVs plan to buy more, while 87 percent of fleet owners overall (those with and without EVs) expect to add them to their fleets over the next five years. What once seemed experimental has quickly become part of everyday logistics planning, a clear sign that the electrification of road freight is gaining significant traction.

From Static Systems to Energy Intelligence
In the traditional, diesel-based model, transport networks operate on stable parameters such as fixed fuel prices and predictable routes. The advent of electric vehicles has disrupted this balance, introducing new variables: fluctuating electricity prices, charging infrastructure constraints, and route optimization tied to energy availability.
What was once a static system has become a living network of data and decisions. Energy is now a strategic variable. Carriers and shippers that understand when, where, and how to charge can unlock substantial gains in efficiency and sustainability. Those who don’t risk being left behind.
“Energy intelligence will define the next decade of logistics,” says Dirk Reich, Chairman of Log-hub, in the company’s Pulse Podcast. “Data, not diesel, will be the new competitive advantage.”
This evolution demands new tools and perspectives: digital capabilities that merge logistics data, cost dynamics, and sustainability insights to power faster, smarter, and cleaner decisions. Yet despite rapid progress, challenges remain uneven charging infrastructure, fluctuating grid costs, and the need for reliable energy data integration still stand in the way of full-scale adoption.

How Log-hub Is Enabling the Change
In response to this shift, Log-hub stands among the innovators turning complexity into clarity. Through its digital Supply Chain Apps, the company empowers organizations to transform vast operational data into actionable intelligence, now expanding its analytics capabilities to include electric vehicle and energy modeling.
The company’s CO₂ Emissions App, for example, enables logistics teams to calculate, benchmark, and reduce emissions across all transport modes, in line with the Global Logistics Emissions Council (GLEC) framework.
“Electrification adds a layer of operational intelligence we’ve never seen before,” Reich explains. “Our goal is to give organizations the tools to understand and optimize that complexity.”

A Shared Vision for a Greener Future
The ideas explored by Markus Kröger echo a growing consensus across the industry: the electrification of logistics is no longer optional, but inevitable. Industry analysts predict that by 2030, electric trucks could account for one in five new commercial vehicle sales worldwide, underscoring how quickly the shift is accelerating.
Together with forward-thinking partners such as Panion and K2 Mobility, Log-hub supports this transition by providing the analytical foundation needed to make electric transport practical, profitable, and sustainable.
As global supply chains move toward a data-driven, low-emission future, Log-hub remains committed to helping organizations turn sustainability into a lasting source of strategic advantage.