LONDON, UK — February 2026 — BeautySpark, a new AI-powered beauty technology app, has officially launched on iOS and Android, offering a first-of-its-kind personalised makeup experience. The app combines advanced facial analysis, 12-season colour profiling, and palette recognition to generate custom eye makeup tutorials using products users already own.

Unlike generic beauty apps that promote new product purchases, BeautySpark takes a practical approach. Users scan their existing eyeshadow palettes, and the app's AI engine analyses their facial structure, eye shape, skin tone, and undertone to produce tailored makeup looks — complete with step-by-step visual tutorials.

The app guides users through a quick onboarding process that captures a selfie for facial feature analysis and determines their personal colour season using a proprietary 12-season system that goes beyond the traditional four-season model. Users then photograph their eyeshadow palettes, which BeautySpark identifies and catalogues automatically. From there, the AI generates personalised eye makeup looks optimised for each user's unique combination of features and available products — eliminating the guesswork that leaves many makeup enthusiasts frustrated with tutorials designed for different face shapes and colouring.

"Most beauty content online is one-size-fits-all," said Madeline Findlay, founder of BeautySpark. "A tutorial that works for one person's eye shape and colouring can look completely wrong on someone else. We built BeautySpark to solve that — every recommendation is generated specifically for you, using makeup you already have at home."

The global beauty app market continues to grow rapidly, with AI-driven personalisation becoming a key differentiator. BeautySpark enters this space with a technology-first approach, leveraging computer vision and generative AI to deliver results that feel bespoke rather than algorithmic.

BeautySpark is available for download now on the Apple App Store and Google Play Store. The app offers a premium subscription model with annual plans, providing unlimited personalised looks, palette scanning, and access to the full 12-season colour analysis system.

For more information, visit https://beautyspark.me

BeautySpark is an AI beauty technology company founded by Madeline Findlay, combining deep beauty industry expertise with advanced software engineering. The app is designed for makeup enthusiasts of all skill levels who want personalised guidance without the trial-and-error of generic tutorials. BeautySpark is available worldwide.

Media Contact:
Madeline Findlay
Founder, BeautySpark
Email: [email protected]
Website: https://beautyspark.me