Berlin-based MarTech agency TrackFunnels has introduced a specialised GA4 and conversion tracking audit for B2B companies that depend on website leads and paid campaigns but cannot fully trust the numbers in their reports.

The Tracking Reliability Review is aimed particularly at B2B SaaS, FinTech and other lead-generation teams using combinations of GA4, Google Tag Manager, HubSpot or another CRM, Google Ads, LinkedIn Ads and Meta Ads. These systems often record different versions of the same customer journey, leaving marketing and sales teams unsure which number should guide budget decisions.

“A marketing team might see a strong conversion count in an ad platform while the CRM shows fewer qualified leads. That does not automatically mean one platform is wrong,” said Shadab Malik, founder of TrackFunnels. “The definitions, identifiers, consent choices, attribution windows and data handoffs all need to be checked together.”

Finding the weak handoff—not just the broken tag:

The review examines how information moves from an advertising click to a landing page, form submission, analytics event, CRM record and, where applicable, an offline sales outcome. Typical findings include lost or overwritten UTMs, conversions firing on weak actions, duplicate events, missing lead context, click identifiers that never reach the CRM and browser-side events that do not align with server-side signals.

TrackFunnels begins with a free initial review of the public website and lead journey. This first step is designed to identify immediate risks and determine whether a full audit is justified. A deeper review can then examine the configuration inside GA4, GTM, CRM and advertising accounts and produce a documented fix plan with issues prioritised by business risk.

Local expertise with an international working model:

TrackFunnels is based in Berlin and works with companies across Germany and Europe. For Berlin teams, the local presence provides shared working hours, straightforward communication and the option to consider in-person collaboration when it adds value. The technical work itself can be delivered remotely, allowing the agency to support distributed marketing, operations and development teams.

The agency’s experience includes B2B tracking and MarTech projects involving complex user journeys, multiple systems, international campaigns and offline conversions. Its approach combines implementation knowledge with documentation that explains what was checked, what failed and how the corrected setup should be maintained.

“Our objective is not to produce another long analytics report that sits unused,” Malik said. “The result should tell the team what is reliable, what is at risk, why it matters and what to fix first.”

The GA4 and conversion tracking audit is now available. B2B companies can request a free initial review or discuss a deeper audit directly with TrackFunnels.

Learn more at https://trackfunnels.com/b2b-tracking-reliability-review/


About TrackFunnels

TrackFunnels is a Berlin-based MarTech agency specialising in web analytics, conversion tracking, attribution, CRM data flows and marketing automation. The agency helps B2B companies connect marketing activity with trustworthy conversion and pipeline data across GA4, GTM, advertising platforms, forms, CRM systems and automation tools.

Media contact

Shadab Malik, Founder, TrackFunnels
Berlin, Germany
https://trackfunnels.com