Apollo, the AI go-to-market system, announced the appointment of Mark Sieglock as Chief Product Officer. Sieglock brings a proven track record of scaling product and engineering organizations, most notably as an early product executive at eero. In his new role, Mark will lead Apollo’s product strategy, design, research, and engineering organizations as the company accelerates its vision to build a connected, intelligent GTM system that helps every business find and win customers.

Mark brings deep experience building and scaling category-defining technology products. As a product executive at eero, he helped take the company from pre-product through the launch of its first product in 2016, its acquisition by Amazon in 2019, and ultimately into tens of millions of homes globally.

His appointment comes at a pivotal moment for Apollo and the broader GTM industry. Historically, sales and marketing organizations have relied on disconnected systems for customer data, outreach, marketing, pipeline management, and other revenue workflows. AI is creating an opportunity to fundamentally rethink that model by connecting those systems and turning customer signals into intelligent, coordinated action.

“Mark is one of the most talented product leaders I’ve encountered,” said Matt Curl, CEO of Apollo. “He has built and scaled through category-defining shifts, and he understands what this moment represents for Apollo. We’re building an AI GTM system that brings data, intelligence, and execution together so every business can find and win customers. Mark has the product vision, technical depth, and customer obsession to help us build that future.”

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