ZoomInfo, the all-in-one AI GTM platform, has reported that Prodoscore, an employee productivity software company based in Irvine, California, increased its email open rates by 15% in a single year after switching to ZoomInfo for cleaner and more accurate data, according to the company.

Prodoscore develops software that turns activity across a company's everyday tools into a single productivity score. To sell its platform, the revenue team needs to reach the right people at the right accounts. For a period, inaccurate technology and contact data made that difficult.

The company had been using a smaller data provider, but the information was not accurate enough for its sales representatives to trust.

The Impact of Inaccurate Data
The data quality issues became particularly visible in marketing campaigns.

Campaigns regularly bounced, while responses often indicated that contacts:

Had not worked at the company for years
Had moved into a new role
Could no longer be reached
Every bounce represented a wasted send and a missed opportunity to reach a potential buyer.

For a small company selling to other businesses, Prodoscore found that inaccurate data was more than an operational inconvenience. It directly affected the company's ability to generate pipeline.

Consolidating on ZoomInfo
Prodoscore moved away from its previous vendor and consolidated its revenue operations on ZoomInfo.

Cleaner and more accurate contact data helped reduce dead addresses and increase the number of messages successfully delivered.

A direct integration with Salesforce, the company's CRM, put verified records in front of sales representatives within the tools they already use.

ZoomInfo also provided Prodoscore with capabilities including:

Website visitor identification to turn anonymous website traffic into named accounts
Buying signals to identify companies researching relevant topics
Automated website chat to engage website visitors
Drip campaigns to automate ongoing outreach
Consolidation of multiple vendors into a single platform

Read More: https://theabm.info/prodoscore-grows-email-open-rates-15-percent-in-a-year-with-zoominfo