PulsePoint, the leading technology company transforming healthcare marketing, announced the expansion of Audience Manager to YouTube, bringing verified, NPI-level audience activation and measurement to the world’s most-watched video platform.

With this launch, PulsePoint clients can seamlessly and confidently coordinate omnichannel HCP buys across more environments, now including YouTube, search, e-newsletters, social, EHR, display, connected TV and audio.

Nearly 58% of HCPs report YouTube as a primary platform for clinical, educational or professional content, putting the platform ahead of most social channels for information discovery.

However, most video platforms weren’t built for prescriber-level precision, meaning that brands buying YouTube media have had no reliable way to confirm they’re reaching prescribers verified at the NPI level.

PulsePoint’s Audience Manager and DirectMatch™ technology solve that by allowing marketers to deterministically activate verified NPI audiences directly onto YouTube campaigns.

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“Video is one of the most trusted and preferred formats for clinical education. HCPs turn to it for explainers, procedural walkthroughs, and more,” said Ezra Suveyke, Chief Product and Technology Officer at PulsePoint. “By bringing verified NPI targeting to YouTube, we’re giving health marketers precision reach in the format physicians actually choose to learn from and extending Audience Manager’s growing omnichannel footprint into one of the largest video environments in the world.”

Expanding HCP Video Advertising Opportunities
The YouTube expansion arrives as limitations on linear TV advertising push pharma brands to reconsider where their video budgets go, creating an opening to redirect those dollars toward addressable, verifiable digital video channels like YouTube.

For marketers already running HCP-targeted Connected TV campaigns, the expansion offers a natural next step. Existing video creative can be adapted for YouTube with minimal lift, allowing brands to extend proven campaigns into one of the largest video environments in the world without starting from scratch.

From Audience Activation to Measurement
Beyond serving verified audiences, PulsePoint closes the loop from activation to insight.

The platform provides granular, NPI-level visibility into video engagement and extends that measurement across a brand’s full media mix, giving marketers a single, unified view of activation and performance rather than a fragmented one stitched together across disparate tools.

Read More: https://theabm.info/pulsepoint-adds-verified-npi-targeting-for-youtube-ads