MasWorth has announced the launch of its latest innovation, a polyphenol rich olive oil with an exceptional concentration of over 1,000 mg/kg. This new product is designed to provide consumers with both remarkable flavour and proven health benefits, further cementing the company’s reputation as a leader in premium olive oil production.

Polyphenols are natural antioxidants that play a vital role in protecting the body from oxidative stress and inflammation. They are closely linked to cardiovascular health, cognitive function, and overall wellbeing. By achieving a concentration that exceeds 1,000 mg/kg, MasWorth’s new olive oil offers one of the highest levels of these valuable compounds available on the market today.

The oil is produced from carefully selected olives that are harvested early and cold pressed within hours to preserve their natural goodness. This method ensures that the final product captures the full strength of the fruit, delivering a robust flavour and unrivalled nutritional qualities. It is a process that blends traditional knowledge with modern precision, reflecting MasWorth’s dedication to excellence.

A spokesperson for MasWorth said, “This new release is a reflection of our passion for producing olive oils that are both delicious and beneficial. Reaching over 1,000 mg/kg of polyphenols is an achievement that shows what is possible when you combine the right growing conditions with care and expertise. We are delighted to offer our customers an oil that supports their health while also bringing outstanding flavour to the table.”

The taste of this polyphenol rich olive oil is bold and distinctive, with a peppery finish that signals its potency. For chefs and food lovers, this intensity is not only a marker of quality but also a culinary asset. Whether drizzled over salads, used as a dip, or enjoyed as a finishing touch to warm dishes, it elevates simple ingredients into memorable meals.

MasWorth has long been committed to creating olive oils that respect both tradition and innovation. The company sources olives with integrity, working closely with growers who share its values of sustainability and quality. Every bottle represents a chain of care that begins in the orchard and ends in the hands of the consumer.

Sustainability is also central to the company’s ethos. Olive trees are naturally resilient, thriving in their environment with minimal resources. By supporting farming practices that protect soil and conserve water, MasWorth ensures that its oils are produced in harmony with the environment, safeguarding natural resources for the future.

This latest launch strengthens MasWorth’s position within the premium olive oil sector. Consumers are increasingly seeking products that combine authenticity with measurable health benefits, and this polyphenol rich olive oil answers that demand. It is not simply an ingredient but a functional food, offering both nourishment and enjoyment.

The EU has recognised the role of olive oil polyphenols in protecting blood lipids from oxidative damage, and MasWorth’s new oil exceeds the levels required for these claims. This gives customers added confidence in the health benefits of the product, while also highlighting the company’s commitment to meeting the highest international standards.

MasWorth’s mission has always been to provide oils that people can trust. Transparency, quality, and care are the foundations of its approach. Each new product is developed with the same philosophy: to offer something that is honest, beneficial, and crafted with respect for both nature and tradition.

The company’s customers include families looking for healthier choices, individuals focused on wellness, and culinary professionals who value depth of flavour. By delivering an oil with such exceptional polyphenol levels, MasWorth is meeting the needs of a wide audience while also raising expectations for what premium olive oil can achieve.

The introduction of this polyphenol rich olive oil represents more than just a product launch; it is a milestone in MasWorth’s journey. It demonstrates what is possible when a company combines vision with dedication, offering a product that speaks to health, flavour, and sustainability in equal measure.

As MasWorth continues to grow, this new oil reflects its role as a trusted name in premium olive oils. By providing products that inspire confidence and deliver tangible benefits, the company is reinforcing its place in kitchens and homes across the UK and beyond.

This launch is a reminder that olive oil is more than a cooking ingredient. In the hands of MasWorth, it becomes a bridge between tradition and science, nature and wellbeing. With polyphenol levels surpassing 1,000 mg/kg, this oil stands as one of the most powerful and authentic expressions of what olive oil can offer today.
About Us

At MasWorth, we believe that what we eat forms the foundation of our health and wellbeing. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your wellbeing. To know more visit www.masworth.co.uk.