MasWorth is proud to announce that its premium extra virgin olive oil has received official EU approval as a health claim olive oil, recognised for its high polyphenol content. This distinction reflects both the quality of the oil and its proven contribution to supporting wellbeing, placing MasWorth at the forefront of excellence in the UK olive oil market.

The EU health claim approval is awarded only to olive oils that meet stringent standards of polyphenol concentration. These naturally occurring compounds are powerful antioxidants, known to protect blood lipids from oxidative stress and promote cardiovascular health. For an oil to achieve this recognition, it must consistently deliver levels of polyphenols above the required threshold, ensuring real benefits for consumers.

For MasWorth, this achievement is not just about certification; it is about giving customers confidence in what they are buying. The approval confirms that each bottle of MasWorth’s extra virgin olive oil carries more than just flavour – it carries proven health benefits backed by science and regulation. This is a milestone that speaks directly to the company’s values of quality, authenticity, and care.

A spokesperson for MasWorth said, “Receiving EU approval for our health claim olive oil is an incredibly proud moment. It reinforces everything we stand for: transparency, excellence, and commitment to our customers’ wellbeing. We believe in creating products that do more than taste good; they must also contribute meaningfully to a healthier lifestyle. This recognition assures our customers that our olive oil is genuinely polyphenol-rich and meets the highest standards.”

The oil’s distinctive character is a result of early harvest olives and cold pressing methods that preserve freshness and natural compounds. These production techniques allow MasWorth to deliver an oil that is not only rich in beneficial polyphenols but also bursting with flavour. The peppery finish and fruity notes are hallmarks of its authenticity, offering a sensory experience that is as rewarding as its health properties.

MasWorth has worked closely with growers and producers to achieve this standard, ensuring that the olives are cultivated with respect for tradition and sustainability. Each stage of production is carefully overseen, from the moment the olives are harvested to the bottling process, where packaging is designed to protect freshness and nutritional integrity.

The approval also reflects the growing importance of clear, reliable labelling in today’s food market. UK consumers are increasingly looking for assurance that the products they buy are both authentic and beneficial. MasWorth’s EU-approved health claim olive oil provides that assurance, bridging the gap between fine food and functional nutrition.

For the company, this milestone is also a way of celebrating the connection between heritage and innovation. Olive oil has been prized for centuries in Mediterranean cultures, and MasWorth has embraced this tradition while applying modern standards of quality and scientific validation. The result is a product that speaks to both history and progress.

MasWorth’s commitment goes beyond the bottle. Sustainability is woven into the company’s ethos, with a strong focus on environmentally conscious farming methods and responsible sourcing. By prioritising practices that protect both the land and the communities involved, MasWorth ensures that its achievements are not only good for consumers but also good for the planet.

This recognition by the EU positions MasWorth as a leader in the premium olive oil market. It underlines the company’s dedication to delivering products that can be trusted, enjoyed, and valued for their impact on everyday health. For consumers in the UK, this means having access to olive oil that is not only delicious but scientifically proven to contribute positively to well-being.

The announcement comes at a time when health-conscious choices are more important than ever. With rising awareness of the role of diet in long-term health, MasWorth’s EU-approved olive oil meets the demand for foods that are both natural and effective. It empowers individuals to make choices that enhance their lifestyle without compromising on taste.

This certification also strengthens MasWorth’s mission to educate consumers about the benefits of authentic olive oil. By providing transparency and evidence-backed claims, the company is helping to raise standards across the industry and encourage more thoughtful, informed decisions when it comes to food.

Looking ahead, MasWorth plans to continue expanding its range of premium products while maintaining its unwavering focus on authenticity, sustainability, and health. The EU approval marks an important chapter in this journey and inspires the company to keep pushing boundaries while staying true to its roots.

With this recognition, MasWorth celebrates more than just a product achievement; it celebrates the trust of its customers and its role in shaping a healthier, more transparent food culture in the UK. The company invites chefs, food enthusiasts, and households alike to discover the unique qualities of its EU-approved olive oil and to share in the benefits of this polyphenol-rich treasure.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and well-being. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your well-being. Visit https://www.masworth.co.uk.