London, 17 September, 2026 — allbranded is celebrating its 15th anniversary. What began in 2011 with an order for 100 brown lanyards has grown into a leading international B2B provider of promotional products and merchandising solutions. The promotional products retailer looks back on an eventful corporate history—from its humble founding in Hamburg, Germany in a small apartment all the way to today’s allbranded Group, which now operates in eight countries. At the same time, the company is looking ahead: with digital merchandising solutions and a growing product range, allbranded helps companies make their brands visible and create lasting brand experiences.

From digital marketplace to holistic merchandising partner
An important milestone in the company’s history was the first time it exceeded 1 million euros in monthly revenue. Since its founding, allbranded has grown steadily and, in addition to seed funding, has financed this growth largely on its own. With the acquisitions of MIJO and Mula, the company evolved from a digital marketplace into a comprehensive MerchTech solution. Today, allbranded serves more than 100,000 customers globally and relies on automated processes and direct supplier interfaces to process orders efficiently and transparently.

Digitalisation has significantly shaped allbranded’s business model. In addition to its traditional online store, the company develops digital solutions such as the Merch Manager and custom merch shops, which enable companies to centrally manage and personalise their merchandise and digitise their ordering processes. Building on branded promotional items, allbranded increasingly sees itself as a comprehensive merchandising partner for brands and companies.

“We want to continue establishing ourselves as one of Europe’s largest MerchTech providers,” says founder and CEO Arne Schubert. “The further development of digital solutions and the needs of brands and companies will remain our focus in the future.”

Sustainability as part of industry transformation
allbranded’s product range now includes more than 50,000 items—from classic giveaways and branded products to custom-made items. At the same time, the demands placed on promotional items have changed over the past 15 years. While classic giveaways dominated the market for a long time, durable, reusable, and resource-efficient products are becoming increasingly important. Recycled materials, natural raw materials, and certified organic products are now also part of the lineup. With products made from sustainable materials and manufactured in Europe, allbranded is keeping pace with this shift and helping companies use promotional items in a more targeted way.

Anniversary promotion and a prize wheel
To celebrate its 15th anniversary, allbranded is thanking its customers with a variety of promotions. With a digital price wheel in the online store, customers can win a 5%, 10%, or 15% discount on the entire product range—or , with a little luck, a £150 discount. The discount codes won can be redeemed in the online UK store (https://www.allbranded.co.uk/) through 4 October, 2026.

Looking ahead to the next 15 years
The 15th anniversary marks another milestone for allbranded. With its international focus and digital merchandising solutions, the company aims to further expand its position as a partner for personalised merchandise.